Don’t Wait for Perfection
Striving for perfection is a nice goal, but sometimes waiting for perfection can hold you back.
The beauty of marketing on the Internet is that, in most cases, you can test, change, modify and update your campaigns once they go live. Having everything completely perfect prior to getting out there and being seen is no longer a necessity. It is more important to take action and become visible, even if it’s not perfect, than sit around and wait.
Recently, I’ve noticed this trend of waiting for perfection with some small business owners. The problem with this strategy is:
- The longer you wait, the more chance you give your competition to be found before you, potentially stealing the thunder from something you thought was unique;
- The Web changes too quickly to worry about finding small imperfections that can be fixed quickly once they are discovered;
- Marketing takes time to work and waiting just lengthens the time before you will see results.
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Tags: internet presence, marketing tactics, web marketing, web presence
WordPress, Not Just for Blogs
Small businesses need a Web presence. It’s the central hub of your social media strategy – the place where you send everyone to find out more about what you do or provide.
The challenge for many small businesses is to obtain a high quality, professional Web presence that is affordable and easy to keep fresh with new content. On top of that, business owners are hearing that if they blog, tell stories and keep people aprised of what they are up to, they will help increase their chance of being found through search engines.
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Domain Names = Business Asset
I recently had the pleasure of wrestling a new client’s domain name and web site from their current developer. It is not a pleasant experience but when you ask the developer to make changes and nine weeks later they haven’t even returned a phone call, something has to be done.
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Tags: business assets, internet presence, website domain
