If I Can’t Find You Online, Do You Exist?

Eight down and one to go in the year end marketing review series to help small business owners get ready for a wonderful new year.
Before we plan our marketing activities for the new year, we have one more review  – do you and your business exist online? As a small business owner, how you are perceived [...]

Small Business Internet Marketing – Part 2

In a post called Small Business Marketing on the Internet, I introduced a diagram that outlined the two parallel types of marketing activities using the Internet, and discussed why you should start by developing a solid web presence and managing your identity on the Internet. I will be writing a series of posts taking you [...]

Baby Boomers Not Interested in Social Media

According to a survey of 1800 people in the baby boomer generation (born in 1946 through 1964) by ThirdAge/JWT Boom, people over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services.

Small Business Marketing on the Internet

Getting found on the Internet is one of the most cost effective mechanisms for finding new business, yet many business owners don’t have the time to figure it all out or the budget to hire someone to do it for them. Using the Internet to market your business has its complexities like all marketing strategies, but understanding [...]