Social Media Marketing is Part of an Integrated Marketing Plan
I read a lot about social media marketing. I find this area of my discipline fascinating and I have a thirst to learn as much about how to use these tools to effectively market a business as I can absorb. But every so often, the information is presented in such a way that it implies that social media marketing is a replacement for the more “traditional” marketing activities. A “tug of war” between the two, so to speak. And this concerns me.
Posted in Social Media Marketing | Permalink | 2 Comments »
Tags: integrated marketing plan, Marketing Plan, marketing tactics
Tags: integrated marketing plan, Marketing Plan, marketing tactics
