5 Things You Need to Know to Market Your Small Business
In conversations with small business owners, I have realized that my conversation with them takes the following structure.
- Business owner: I want to add viral marketing / social media / Facebook / Twitter / LinkedIn (pick your favorite platform) to my marketing efforts.
- Me: Of course, great idea but first who are your ideal customers as that will determine which platform may make the most sense?
- Business owner: I just want to add social media to the marketing activities.
- Me: Great, but what are you trying to accomplish so we can determine the type of results you will get?
- Business owner: I’ve heard that social media marketing gets great results for very little money!
- Me: Yes, it can, however, although it may not cost dollars, you do need to budget time to ensure you are consistent with your social media effort.
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Tags: differentiation, ideal client, marketing goals
Small Business Marketing Review
This post is the first in a series that will discuss your year end marketing review to help you get ready for the new year. By the end of the series, you should have the information you need to create a basic marketing plan.
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Tags: business evolution, ideal client, marketing review, target market
Law of Attraction in Marketing
Why are business owners gun shy about selecting a target market?
You can’t appeal to everyone, so why do business owners continually drive themselves crazy trying to work with clients they just don’t connect with? When you identify people or businesses that you just love to work with, you enjoy your work more and you can focus on providing greater value. But I realize going through this exercise is painful because you still believe that doing so will limit your ability to grow your business and you will “leave money on the table”.
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Tags: ideal client, law of attraction marketing, target market
