LinkedIn Works With Twitter

I think we’ve all been waiting for this (I know I have!). We now have the ability to send our LinkedIn status updates to Twitter to reach a broader audience and updating our status from Twitter to keep your LinkedIn community up to date. This new feature is just being rolled out now so if you don’t see the Twitter icon under your status area, you will!

To get started, click the checkbox next to the Twitter icon next to your LinkedIn status area. You will automatically asked to allow LinkedIn to access your Twitter information. You can always update that information by clicking on the down arrown next to the Twitter icon. They also give you the ability to list multiple Twitter accounts if that makes sense for you.
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Social Media Marketing – Myths or Reality?

In a recent Business Week Viewpoint article called “Beware Social Media Marketing Myths“, Gene Marks highlights what he feels are 5 myths of social media marketing that small business owners should be aware of. Although all 5 of these statements as he describes are myths, I believe this article is misleading to readers on the value of using social media as a channel to build visibility and awareness for your business and personal brand. So let me weigh in on these 5 myths of social media marketing.

Myth 1. Social media sites are free

Reality: This statement is not a myth but a gross understatement of the value of social media. There is a significant cost in time which is an issue if small business owners do not know how to use these tools to market your business as you will spend a lot of time and get nothing in return. But, nothing of value in this world comes for free and you need to invest some type of resource – time or money – to get the most out of them. Think of social media as a channel in which you are able to communicate your value to your ideal client. You must spend time meeting people in these social media sites, building relationships and hearing what they have to say. As Gary Vaynerchuk (@GaryVee) pointed out in his keynote presentation for the Social Media Success Summit, it takes sweat equity to be successful using social media. Read more on Social Media Marketing – Myths or Reality?…

Eliminate Social Media Email Clutter

As you get more active in social media, one of the things you will notice is the increase in email notifications from the various tools. Having these emails flood your inbox is both distracting and cumbersome to manage.

Tele-clinic on Marketing using Social Media

Get Connected. Get Found.™

Social media has added a new, powerful set of tools to your marketing toolbox, making it easy to meet, network and develop relationships with people online that was once out of the reach of many small business owners. More importantly, social media is making it easier to meet new potential clients and market your business. But how you integrate these tools into your marketing plan will make the difference between a successful marketing strategy and an overwhelming exercise. Whether your business targets consumers or other businesses, social media is going to impact on your marketing and ultimately the success of your business.

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