Creating well-designed, custom Facebook pages to welcome your visitors and create valuable offers is important for making your page stand out and encouraging your visitors to “like” your page. This connection creates a communications channel between your brand and your fans.

Since the major Facebook page upgrade in March, however, creating custom landing pages has gone from relatively easy for the non-technical page administrator using Static FBML to relatively hard using an iFrame application.

Whenever I go to my Facebook Business Page, I feel like I’m on a treasure hunt looking for new feature gems that suddenly appear. Recently I noticed the new per post insights information on my Page and another time I looked at my fans and noticed a “remove admin” box appear quietly next to my name.

Creating a Facebook Page for your business is one of the more valuable exercises you can do as a small business owner. But once you have the page set up and you are providing valuable, relative content, how do you get people to like your page?

Invite your Facebook friends that fit your target market profile

To invite connections you think would be interested in your Facebook Page, use the Suggest to Friends link.

Recently, a lot of people have asked me about using a Facebook Business Account rather than a Facebook Personal Account to create a Facebook Page for their business. Please note that a Business Account is not the same as a Business Page. People are totally confusing the two and generating a LOT of misinformation about this topic.