Creating Custom Facebook Page Tabs
Creating well-designed, custom Facebook pages to welcome your visitors and create valuable offers is important for making your page stand out and encouraging your visitors to “like” your page. This connection creates a communications channel between your brand and your fans.
Since the major Facebook page upgrade in March, however, creating custom landing pages has gone from relatively easy for the non-technical page administrator using Static FBML to relatively hard using an iFrame application. Although there have been many good tutorials that simplify the process, it can still be a challenge for those unaccustomed to programming as well as those who are pretty tech savvy but are not real developers (like yours truly).
Being the closet geek that I am, I took the challenge and created an iFrame application for my landing page. All worked well for those browsing on an unsecured (http) connection. Getting the application to work across all browsers using a secure (https) connection was another matter. And although not a requirement now, those browsing Facebook using a secure connection is growing rapidly (Facebook stated that as of April 2011, 9.6 million people are browsing over HTTPS and the trend is continuing to increase).
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Tags: facebook business page, facebook marketing, WordPress plugins
8 Recent Updates for Facebook Business Pages
Whenever I go to my Facebook Business Page, I feel like I’m on a treasure hunt looking for new feature gems that suddenly appear. Recently I noticed the new per post insights information on my Page and another time I looked at my fans and noticed a “remove admin” box appear quietly next to my name. So I decided to assemble a list of significant changes that have been made over the last six months that affect Facebook Pages and came up with the following eight: Read more on 8 Recent Updates for Facebook Business Pages…
6 Ways to Promote Your Facebook Page
Creating a Facebook Page for your business is one of the more valuable exercises you can do as a small business owner. But once you have the page set up and you are providing valuable, relative content, how do you get people to like your page?
Invite your Facebook friends that fit your target market profile
To invite connections you think would be interested in your Facebook Page, use the Suggest to Friends link.
If you have connected with clients via Facebook, invite them first as your clients should already be supportive of you. Next invite other connections that fit your target market that may be interested in finding out more about what you offer. If you have done a good job of organizing your professional colleagues, customers and prospects into Friend Lists, you can invite these lists as groups to your Facebook fan page instead of sending individual invites.
Be selective in who you invite and as a courtesy, invite them once only. Don’t annoy people with Facebook Page invitations that aren’t interested in your business or know nothing about you. If a person rejects the request, be careful not to send them another invitation. Read more on 6 Ways to Promote Your Facebook Page…
Tags: facebook advertising, facebook business page, facebook page promotion
Facebook Business Accounts
Recently, a lot of people have asked me about using a Facebook Business Account rather than a Facebook Personal Account to create a Facebook Page for their business. Please note that a Business Account is not the same as a Business Page. People are totally confusing the two and generating a LOT of misinformation about this topic.
Business accounts are designed for individuals who only want to use the site to administer Facebook Pages and their ad campaigns. They have limited access to information on the site and they cannot be found in search, cannot send or receive friend requests.
Having read this information, I had assumed a business account would enable businesses to create Pages that were disassociated from current employees. Once the Page was created, they could then get employees to become fans, which would make them eligible to be Page administrators. This would be logical as employees come and go and using a business account to be the creator of the Page would provide a way for the Facebook Page to remain associated with the business and not some former employee.
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