Tag Archives | differentiation

5 Things You Need to Know to Market Your Small Business

5 Things You Need to Know to Market Your Small Business

In conversations with small business owners, I have realized that my conversation with them takes the following structure. Business owner: I want to add viral marketing / social media / Facebook / Twitter / LinkedIn (pick your favorite platform) to my marketing efforts. Me: Of course, great idea but first who are your ideal customers as that will determine which platform may make the most sense? Business owner: I just want to add social media to the marketing activities. Me: Great, but what are you trying to accomplish so we can determine the type of results you will get? Business owner: I’ve heard that social media marketing gets great results for very little money! Me: Yes, it can, however, although […]

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What makes you different?

What Makes You Different?

This is post four in the year end marketing review series to help you get ready for the new year. Whether you discovered that your ideal client has changed or not, reviewing what makes you different is something you should be doing on a regular basis because you need to be sure that what you think makes you different continues to be true as new competitors enter the market. With so many people offering the same products and services, you must create a long term competitive advantage that keeps you ahead of your competition. Being different gets you noticed, creates value and is easily remembered. Determining what really sets you apart from others in your field and communicating it effectively […]

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Bono - Personal Brand

Personal Brand or Online Reputation

Whatever you call it, you still need to manage it! There’s a lot of conversation about the term personal brand. My favorite personal brand is Bono (no surprise here), but Tom Brady, Madonna, J. Lo, Manny Ramirez, Britney Spears and many other celebritites all have personal brands – some good and some not so good at times. As small business owners in the social media world, it’s not about creating a celebrity-like image but about establishing your reputation and managing how you are perceived by others, especially those who may want to do business with you. Building and nurturing a consistent reputation for what you are good at (your differentiation) is something you should strive for to make finding your ideal client that […]

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What Makes Your Business Different?

Introducing your business to a prospect can make many small business owners break out in a cold sweat. When they ask the dreaded question, “So what makes you different from the others?”, you hesitate, stutter, or worse, look like the proverbial deer in the headlights. And on top of that, the totally sweaty, pasty look just doesn’t do anything for great first impressions. Being able to answer that question comfortably with your true differentiating factors clearly stated can boost your confidence and build confidence about your expertise in the person you are speaking with. Differentiation makes your business memorable and credible. You want a prospect to be able to quickly understand what you do and what sets you apart from your competitors. […]

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