This week I was pleasantly surprised twice by Facebook!

Pleasant Surprise Number 1

The first surprise was a credit to my Facebook account for my Ad that I ran for the Get Connected, Get Found tele-clinics in May and June.

Recently, we have detected an increase in invalid clicks on Facebook. Your account was impacted and as a result, we are crediting your account. Your credit has been automatically deposited into your Facebook account and will apply toward future advertising campaigns. Your credits expire December 15, 2009.

Photo Courtesy of JDAC on Flickr

Not only does Facebook give you a PPC capability with very targeted demographics, they also monitor click activity and provide credits if they deem the clicks are invalid. Their help files say that determining what makes up an invalid click is a combination of your daily budget and your target audience with their “secret recipe” applied to the mix.

Now I’m even a bigger fan of advertising on Facebook. I will be starting up the ad again shortly for the tele-clinic that I have scheduled for August. If you are thinking of advertising on Facebook, I highly recommend that you try it out. Take it slow to see how it works, but it does work.

Pleasant Surprise Number 2

I received the following email from their User Operations regarding my vanity URL for my Facebook page:

We have added your requested username to your account. You can verify this change by logging in and viewing your web browser’s address bar.

Facebook provided a mechanism for owners of registered trademarks to submit their trademark information to prevent others from taking it. I did that before the first stampede for the vanity URLs happened at the beginning of June. Since I didn’t have 100 fans for my Page on June 27th, I was not able to create my MasterfulMarketing vanity URL at that time, so I have been waiting to get to my 100 fans.

Imagine my surprise when I got this email and went to my fan page! You can now easily remember my Masterful Marketing fan page name. Now I can build my fan base organically so that all that become fans are truly interested in what Masterful Marketing has to offer.

Thank you Facebook for attending to these details.

©2010 Masterful Marketing. All Rights Reserved.

Related posts:

1. 6 Ways to Promote Your Facebook Page
2. Facebook Business Accounts
3. Facebook Profiles and Pages

I attended the Coldplay concert last night at the Boston Garden. Throughout the entire show, my focus was on the band, getting into the show and enjoying every moment. The garden was sold out and the crowd responded to the band’s cues. I also attended several U2 concerts during their Vertigo tour and I had the same enjoyment, getting into the music, singing along with the crowd and taking part in the entire experience.

I’m sure you are trying to figure out how this relates to marketing your business.

On my way home, I realized that both Coldplay and U2 share something in common – they put themselves as close to their audience as they safely can. They figure out what drives their fans and keeps them coming back for more. Other rock bands separate themselves up on stage, putting a wall up between them and their audience.

But both U2 and Coldplay are skilled at playing to the crowd. U2 has the catwalk that enables the members to come right out into the audience while staying visible to everyone in the arena. Coldplay extended the stage on either end, allowing them to come out towards the audience and get closer to them as well. In addition, Coldplay came up into the audience on a small stage and sang two songs in the crowd, sharing themselves with everyone.

As business owners, we should take a lesson from U2 and Coldplay and build that “fan” relationship with your customers, prospects and aquaintances. Figure out how to get close to them so you can figure out what drives their business and how you can help them achieve their goals or minimize their challenges. Listen to them when they talk, give them what they want and they will be fans of yours for a long time.

U2 photo credit  Phil Romans.

©2010 Masterful Marketing. All Rights Reserved.

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