Surprise – The Secret to Exceeding Expectations
We just returned from our vacation in Aruba. We’ve been there many times and own a timeshare at the Marriott Surf Club. We go to just get away and relax – no site seeing, no golf – just reading, sunning, swimming and oh, yes a bit of gambling at night for entertainment.
Of course, no great trip would be complete without a marketing experience blog post upon my return!
We went for dinner at the Sunset Grill at the Radisson Hotel, our usual spot for our anniversary. In response to a joke by the waiter about the dangers of the extremely large steak knife, I mentioned it was our anniversary so my husband need not worry about the size of the knife.
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Tags: customer experience, customer service, exceeding expectations, relationship marketing
High Five to Facebook
This week I was pleasantly surprised twice by Facebook!
Pleasant Surprise Number 1
The first surprise was a credit to my Facebook account for my Ad that I ran for the Get Connected, Get Found tele-clinics in May and June.
Recently, we have detected an increase in invalid clicks on Facebook. Your account was impacted and as a result, we are crediting your account. Your credit has been automatically deposited into your Facebook account and will apply toward future advertising campaigns. Your credits expire December 15, 2009.
Not only does Facebook give you a PPC capability with very targeted demographics, they also monitor click activity and provide credits if they deem the clicks are invalid. Their help files say that determining what makes up an invalid click is a combination of your daily budget and your target audience with their “secret recipe” applied to the mix.
Now I’m even a bigger fan of advertising on Facebook. I will be starting up the ad again shortly for the tele-clinic that I have scheduled for August. If you are thinking of advertising on Facebook, I highly recommend that you try it out. Take it slow to see how it works, but it does work.
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Tags: customer service, facebook advertising, facebook vanity URLs
Lessons from a Rock Concert
I attended the Coldplay concert last night at the Boston Garden. Throughout the entire show, my focus was on the band, enjoying every moment. The garden was sold out and the crowd was a mix of young to an older crowd. I also attended several U2 concerts during their Vertigo tour and I had the same enjoyment, getting into the music, singing along with the crowd and taking part in the entire experience.
Tags: coldplay, customer service, relationship marketing, rock concerts, u2
