We just returned from our vacation in Aruba. We’ve been there many times and own a timeshare at the Marriott Surf Club. We go to just get away and relax – no site seeing, no golf – just reading, sunning, swimming and oh, yes a bit of gambling at night for entertainment.

The experience your customer gets from your business has the ultimate effect on whether they will do business with you now or ever again. One difficult experience can offset the effects on all your good marketing you have done. Putting roadblocks in place cause dissatisfaction and a negative experience, no matter how great your service initially was.

I was offered a great promotional deal from Comcast to move my phone lines to their service which saved me about $90 a month in phone service for the next 12 months and about $50 after that. Since we already had cable TV and Internet through them, the deal was one phone for free for 12 months and a second line for $20.