Surprise – The Secret to Exceeding Expectations
We just returned from our vacation in Aruba. We’ve been there many times and own a timeshare at the Marriott Surf Club. We go to just get away and relax – no site seeing, no golf – just reading, sunning, swimming and oh, yes a bit of gambling at night for entertainment.
Of course, no great trip would be complete without a marketing experience blog post upon my return!
We went for dinner at the Sunset Grill at the Radisson Hotel, our usual spot for our anniversary. In response to a joke by the waiter about the dangers of the extremely large steak knife, I mentioned it was our anniversary so my husband need not worry about the size of the knife.
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Tags: customer experience, customer service, exceeding expectations, relationship marketing
Customer Experience & Marketing
The experience your customer gets from your business has the ultimate effect on whether they will do business with you now or ever again. One difficult experience can offset the effects on all your good marketing you have done. Putting roadblocks in place cause dissatisfaction and a negative experience, no matter how great your service initially was. One bad experience will be spoken about more in blogs and on the Web than a 100 good experiences. We would hope it was the opposite but people speak out about negative experiences more freely than positive ones.
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Tags: customer experience, relationship marketing
The Verizon Experience
I was offered a great promotional deal from Comcast to move my phone lines to their service which saved me about $90 a month in phone service for the next 12 months and about $50 after that. Since we already had cable TV and Internet through them, the deal was one phone for free for 12 months and a second line for $20. With these savings, and the fact that our phone lines have never been the best quality, I decided to give it a try.
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Tags: customer experience, relationship marketing
