Inbound Marketing Plan
Now that you understand what inbound marketing is and how it can help your small business, it’s time to figure out your inbound marketing strategy. I know, you hate writing marketing plans. So do I actually, but they are necessary to keep us on track. However, once you put it in writing, you will only need to update it when you measure your results and determine what changes need to be made. And we can make it a quick and painless exercise that will get you out there doing something to start your lead generation activities.
Tags: content strategy, lead nurturing, public relations, SEO
Inbound Marketing – A Powerful Weapon for Attracting New Customers
Inbound marketing is something that most small business owners have heard of but few have implemented consistently. But for those who do take the plunge, many are experiencing a more cost effective and in many ways a more successful form of marketing, than traditional outbound marketing such as direct mail, trade shows and print, radio and TV advertising.
Tags: content strategy, search engine optimization
Content Marketing – Creating Content to Help You Get Found
Content marketing has become one of the most important marketing activities you can do as a small business. Regardless of your industry, people are searching for quality information to help them make decisions, solve problems or keep up with what is happening in the world. Providing valuable information for your reader gets their attention and encourages them to continue to listen.
There are two ways to provide relevant content:
- Write great content
- Curate great content
Curating Content
Content curation is finding, filtering, organizing and sharing relevant content from many sources for your readers so you make it easier for them to get the information they need without doing the work. If you do this well in addition to writing your own, you become a valuable resource for your prospects and clients and keep them listening to what you have to say. The social media tools like Twitter and Facebook, make most of us curators in some respect. If we read something we feel is interesting to our audiences, these tools make it easy to share this knowledge to others. Read more on Content Marketing — Creating Content to Help You Get Found…
How to Write Compelling Blog Posts
Now that your content strategy for your small business is in place, it’s time to begin writing that great content to attract attention and develop your expert reputation.
Develop a List of Post Topics
It’s important to have a list of 50 to 100 blog post topics before you start to post. What often happens is that new bloggers get excited about blogging, write a few posts and then stop. They’ve run out of ideas.
To avoid that pattern, make a list of topics in your niche that you could write about. Get ideas by searching the web and reading other blogs. I have a blog post draft that is my running list. When I need a post, I can select one off the list if I don’t have something else in mind.
Read more on How to Write Compelling Blog Posts…
Tags: content strategy, content syndication, web content, web copywriting
Content Strategy: Helping Your Small Business Blog Stay Visible
A consistent flow of content is critical to developing a community of followers that will support your brand and most likely become a customer or client. But one of the most common challenges small business owners face is how to create that compelling and relevant content on a regular basis in order to remain visible to their ideal clients.
Let me be clear that blogging is not for every small business owner. Be honest with yourself before you get started on why you want to blog. If you can’t answer that question, you may wish to try other social media activities that are more aligned with what you are trying to accomplish. Read more on Content Strategy: Helping Your Small Business Blog Stay Visible…
Tags: content strategy, content syndication, web content, web copywriting
