Now that you understand what inbound marketing is and how it can help your small business, it’s time to figure out your inbound marketing strategy. I know, you hate writing marketing plans. So do I actually, but they are necessary to keep us on track. However, once you put it in writing, you will only need to update it when you measure your results and determine what changes need to be made. And we can make it a quick and painless exercise that will get you out there doing something to start your lead generation activities.

Inbound marketing is something that most small business owners have heard of but few have implemented consistently. But for those who do take the plunge, many are experiencing a more cost effective and in many ways a more successful form of marketing, than traditional outbound marketing such as direct mail, trade shows and print, radio and TV advertising.

Content marketing has become one of the most important marketing activities you can do as a small business. Regardless of your industry, people are searching for quality information to help them make decisions, solve problems or keep up with what is happening in the world. Providing valuable information for your reader gets their attention and encourages them to continue to listen.

Now that your content strategy for your small business is in place, it’s time to begin writing that great content to attract attention and develop your expert reputation.

Develop a List of Post Topics

It’s important to have a list of 50 to 100 blog post topics before you start to post.

A consistent flow of content is critical to developing a community of followers that will support your brand and most likely become a customer or client. But one of the most common challenges small business owners face is how to create that compelling and relevant content on a regular basis in order to remain visible to their ideal clients.