You’ve developed your social media marketing plan, created your profiles, provided quality, relevant content and attracted followers, friends, fans and connections. Now that you have your growing communities, how do you keep them as raving fans and ultimately turn them into clients or customers?

Building a community requires you to both nurture the members so they remain in your community and engage them so they participate.

There is wide-spread confusion about the difference between a Facebook Profile and a Facebook Page and how to effectively use them. I’ve recently had a few friend invitations from profiles using business names. Creating a profile in a business name is frowned upon by Facebook and you run the risk of having your account warned or disabled.