Updating Your Brand
Will the Change Help or Hurt?
A former client of mine that I’ve worked with for quite a while decided to update their brand. They had talked with me about it while I was there helping them out as they looked to hire a VP of Marketing. They had recently received VC funding and they were [...]
Posted in Company Brand | Permalink | 6 Comments »
Tags: brand identity, brand image, changing your brand
Tags: brand identity, brand image, changing your brand
The Balancing Act in Marketing
Knowing What You Should and Should Not Do Yourself
Entrepreneurs and independent professionals love to do it themselves. I know, I’m one of them. But coming to grips with what you can do yourself, what you should do yourself and what you should stay completely away from is a great learning experience that will benefit your [...]
Posted in Small Business Marketing | Permalink | 4 Comments »
Tags: brand identity, brand image, Marketing Strategy
Tags: brand identity, brand image, Marketing Strategy
