Protect Your Brand: Register a Trademark
- Have you come up with a great name for your business or a service you offer?
- Did you have a great logo designed that is unique and memorable?
- Did you know that your name and logo are valuable assets of your business?
Many businesses don’t understand the value of registering a trademark for your identifiable assets, but doing so allows you to protect your brand in the event someone infringes on your mark.
The definition of a trademark from the United States Patent and Trademark Office (USPTO) is a word, phrase, symbol or design, or a combination thereof, that identifies and distinguishes the source of the goods of one party from those of others. Trademarks identify a product, service, person or thing from others in the same field to avoid confusion and to separate your business from all the others.
Read more on Protect Your Brand: Register a Trademark…
Tags: brand identity, brand image, trademark
Do Small Businesses Need a Brand?
The answer, of course, is yes. And even if you don’t have a logo, your business still has a brand.
However, few small businesses really understand what a brand is and why it is important to their overall marketing strategy.
Read more on Do Small Businesses Need a Brand?…
Updating Your Brand
Will the Change Help or Hurt?
A former client of mine that I’ve worked with for quite a while decided to update their brand. They had talked with me about it while I was there helping them out as they looked to hire a VP of Marketing. They had recently received VC funding and they were planning some much needed expansion of the marketing organization. My assumption was that they would refresh the image but keep the fundamental style, as after four years, their brand had an awareness in the computer security market.
Read more on Updating Your Brand…
The Balancing Act in Marketing
Knowing What You Should and Should Not Do Yourself
Entrepreneurs and independent professionals love to do it themselves. I know, I’m one of them. But coming to grips with what you can do yourself, what you should do yourself and what you should stay completely away from is a great learning experience that will benefit your business far better than learning how to execute the best direct marketing campaign.
Read more on The Balancing Act in Marketing…
