WordPress, Not Just for Blogs

Small businesses need a Web presence. It’s the central hub of your social media strategy – the place where you send everyone to find out more about what you do or provide.

The challenge for many small businesses is to obtain a high quality, professional Web presence that is affordable and easy to keep fresh with new content. On top of that, business owners are hearing that if they blog, tell stories and keep people aprised of what they are up to, they will help increase their chance of being found through search engines.
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Amazing WordPress Plugins

There is a reason why I just keep talking about why I love WordPress. I recently moved one of my client’s sites to WordPress for the usual reasons – ease of use, flexible architecture, add a blog when they are ready and all the other good things that come with Wordpress. When I suggested we move the site to Wordpress, however, I forgot that we had a couple of features that I hadn’t thoroughly investigated – a flash header with a variety of phrases that were randomly assigned to pages and a private membership area for the property owners.

Small Business Marketing on the Internet

Getting found on the Internet is one of the most cost effective mechanisms for finding new business, yet many business owners don’t have the time to figure it all out or the budget to hire someone to do it for them. Using the Internet to market your business has its complexities like all marketing strategies, but understanding the basics can go a long way towards having new customers find you when they are in need of your services.

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How to Make Your Blog Stand Out in a Crowd

The way to gain visibility for your blog is to make it an ongoing marketing project. Do all the marketing basics that you would do for any activity: pick your target audience, understand what they need and how you fulfill that need, speak to them in terms they understand and provide useful, relevant information.

Changing Your Blog’s URL

Apologies to those of you who received the Masterful Marketing feed of quite a few posts yesterday. Here’s the scoop on what happened and my learning experience (which were many for the record).

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