Getting found on the Internet is one of the most cost effective mechanisms for finding new business, yet many business owners don’t have the time to figure it all out or the budget to hire someone to do it for them. Using the Internet to market your business has its complexities like all marketing strategies, but understanding [...]

The way to gain visibility for your blog is to make it an ongoing marketing project. Do all the marketing basics that you would do for any activity: pick your target audience, understand what they need and how you fulfill that need, speak to them in terms they understand and provide useful, relevant information.

Apologies to those of you who received the Masterful Marketing feed of quite a few posts yesterday. Here’s the scoop on what happened and my learning experience (which were many for the record).
I decided to take Chris Brogan’s advice (don’t remember where but possibly a Twitter post) about turning your web site around and have the blog [...]