10 Ways to Drive Qualified Visitors to Your Website
Just Because You’ve Built It, Doesn’t Mean They Will Come
You finally have a powerful website and blog that you are proud to show off, with messages that clearly explain how you help your clients and the value you provide. Now, how do you drive your target audience to your site and generate qualified leads? The following 10 tips create an inbound marketing plan that will drive traffic to and turn your website into a powerful hub for your web presence.
1. Optimize your site around your top keywords
Understanding how people search for your products or services enables you to develop a keyword list that you use for all of your marketing activities. Then optimize each page of your website around one keyword phrase, making sure you use it in your web page title, the meta description tag and appropriately throughout your content. Read more on 10 Ways to Drive Qualified Visitors to Your Website…
Tags: article marketing, content syndication, search engine optimization, SEO, web presence
Small Business Internet Marketing – Part 2
In a post called Small Business Marketing on the Internet, I introduced a diagram that outlined the two parallel types of marketing activities using the Internet, and discussed why you should start by developing a solid web presence and managing your identity on the Internet. I will be writing a series of posts taking you through this diagram to help you develop your small business Internet marketing strategy.
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Tags: article marketing, enewsletters, personal branding
Use Article Marketing to Build Your Expert Reputation
One of the best ways to gain exposure for you and your business and influence your ideal client is to use article marketing. Article marketing is a very cost-effective promotional strategy where you write articles and publish them online via content sites with permission for others to republish your work on their blog, website or in their email newsletter. In return, you get to include a short bio and links back to your site at the end of your article.
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