Just Because You’ve Built It, Doesn’t Mean They Will Come

You finally have a powerful website and blog that you are proud to show off, with messages that clearly explain how you help your clients and the value you provide. Now, how do you drive your target audience to your site and generate qualified leads?

In a post called Small Business Marketing on the Internet, I introduced a diagram that outlined the two parallel types of marketing activities using the Internet, and discussed why you should start by developing a solid web presence and managing your identity on the Internet. I will be writing a series of posts taking you through this diagram to help you develop your small business Internet marketing strategy.

One of the best ways to gain exposure for you and your business and influence your ideal client is to use article marketing. Article marketing is a very cost-effective promotional strategy where you write articles and publish them online via content sites with permission for others to republish your work on their blog, website or in their email newsletter.