Get Connected, Get Found™
Marketing Your Business Using Social Media
This social media tele-clinic is currently being updated to reflect the changes in the social media tools. If you would like to be notified when the next session is scheduled, please add yourself to my mailing list using the form to your right. You will also get your free marketing plan template for signing up.
Social media has added a new, powerful set of tools to your marketing toolbox, making it easy to meet, network and develop relationships with people online that was once out of the reach of many small business owners. More importantly, social media is making it easier to meet new potential clients and market your business. But how you integrate these tools into your marketing plan will make the difference between a successful marketing strategy and an overwhelming exercise. Whether your business targets consumers or other businesses, social media is going to impact on your marketing and ultimately the success of your business. Get Connected, Get Found events provide practical advice on how to select the right social media tools to connect with your target audience and get noticed.
The Teleclinic was fantastic. We covered so much material my head is spinning. I have enough To-do’s to keep me busy for 6 months. – Beverly Harvey, Harvey Careers, www.harveycareers.com
Why take this tele-clinic?
As a marketing professional, I have spent hundreds of hours learning how to use social media tools to market your business. In these two 90 minute sessions, I will be sharing what I’ve learned so you can avoid the lengthy learning curve and start marketing your business quickly.
I enjoyed the clinic a lot. The best piece of advice you gave was to not get overwhelmed. There is a lot of stuff to do but if I do a little at a time it will all get done…eventually. – Anthony J. Bonhomme, Jr., Certified Public Accountant,
www.ajbtax.com
What you will learn:
Initially we will concentrate on establishing and managing your home base – the hub for all of your information. We will discuss social media marketing, creating profiles, developing your networks and participating in the conversation. It is important to understand the “rules” and “etiquette” of social media so that you can develop a strong personal brand. Then we get into the gory detail of setting up and using the tools.
The following are topics that will be covered.
- Social media marketing – the concept
- Social Media and Internet Marketing differences
- Basic Ingredients – content, image, keywords and quality profile
- Getting Started – Developing your online presence
- Google – Search results profile
- LinkedIn – Your business professional social network
- Facebook – Your business casual social network
- Twitter – Your 24/7 professional cocktail party
- Multimedia social media tools
- Video – YouTube, Facebook
- Presentations – SlideShare
- Photos – Flickr, Picasa, Facebook
- Tying it all together – using tools like FriendFeed and Ping.fm
- Developing your social media system and marketing plan
- Making it simple to manage
- Using aggregation tools – FriendFeed
- Setting a schedule
“I really enjoyed all the information today. Your seminar opened my eyes to new possibilities, and it was exactly what I was hoping for. That doesn’t mean I can put it all together yet, but it’s given me the motivation to try.
I would highly recommend your seminar to anyone who needs to get acquainted with new media tools.”
Anne S. Rubenstein
Quote Communications
Who Should Attend
This teleclinic is targeted at independent professionals and small business owners. For many of you, your personal brand will be a major contribution to the success of your business and you need to learn how to use these tools to develop your brand, showcase your expertise and encourage people to want to do business with you.
