Personal Branding: Promoting Your Expertise using Social Media

Your personal brand communicates the promise you make to your clients. It is the authentic you - what’s true, real and genuine. For those of us who own a professional service business, our personal brand is the corporate brand and we need to develop it, promote it and use it to our advantage.

• Are you clear on what makes up your personal brand?
• Have you developed your personal brand marketing plan?
• How do you decide what social media tools you should use for your business?

Social media tools make it easy for you to connect, communicate and share information via the Web so that you can develop awareness in your expertise and develop your personal brand. Whether your business targets consumers or other businesses, social media marketing is going to have an impact on how you market your business in the future. These social media tools include:

• Blogs
• Podcasts and Video casts
• RSS
• Social networks

But how do you select the right tools to help you promote your personal brand (which in turn helps you market your business)?

Thank you so much for doing such a great presentation. I learned just what I wanted to and walked away with a plan on how to handle the social media marketing that I want to do. You presented clearly and packed a lot of information in. I will also fill out the feedback form but wanted to let you know how glad I was to be there. Great job.

Wendy Pease
Executive Director
Rapport International

Who Should Attend

This workshop is targeted at independent professionals, partners in a professional service firm, entrepreneurs and business owners. For many of you, your personal brand will be a major contribution to the success of your business and you need to learn how to use these tools to develop your brand, showcase your expertise and encourage people to want to do business with you.

What You Will Learn

As a marketing professional, I have spent hundreds of hours learning social media tools and how they can be used to market your business. In this 3 hour workshop, I will be sharing what I’ve learned so you can avoid the lengthy learning curve and get started with the most important areas of social media marketing for you:

• How to determine your personal brand
• Which social media tools you should care about and which ones you can ignore for now
• What is the culture of social media and what you need to know to participate
• How to promote your personal brand using social media

If you  have heard about blogs, podcasts, social networks and RSS feeds, but are not quite sure what they are for and how to best use them to your advantage, this workshop is for you.

Just wanted to reiterate how interesting and informative the workshop was. What your seminar DID do for me was get me thinking about next steps for myself … and it also got me thinking about where the world is headed in general. Overall, a very worthwhile morning spent.

Ty Dowell
Owner
Key Executive Offices

When & Where

Our next workshop is being planned for June 2008. Please fill out the form below to be added to the mailing list so you will be notified when a date is scheduled.

August 19, 2008
9 a.m. - 12 noon
Key Executive Offices
33 Boston Post Road West, Suite 270
Marlborough, MA 01752
Registration Fee: $50.00

Social Media Workshop Registration

Attendance in the workshop is limited. To reserve your seat, click on the register button and make your payment via credit or debit card through PayPal. I will be notified of your registration. You do not need a PayPal account to use this service.

Please use the following form if you want to be notified via email of the date of the next scheduled workshop.