Social Media Marketing
Eliminate Social Media Email Clutter
As you get more active in social media, one of the things you will notice is the increase in email notifications from the various tools. Having these emails flood your inbox is both distracting and cumbersome to manage.
Tele-clinic on Marketing using Social Media
Get Connected. Get Found.™
Social media has added a new, powerful set of tools to your marketing toolbox, making it easy to meet, network and develop relationships with people online that was once out of the reach of many small business owners. More importantly, social media is making it easier to meet new potential clients and market your business. But how you integrate these tools into your marketing plan will make the difference between a successful marketing strategy and an overwhelming exercise. Whether your business targets consumers or other businesses, social media is going to impact on your marketing and ultimately the success of your business.
Read more on Tele-clinic on Marketing using Social Media…
Tags: google profiles, social media teleclinic
Social Media Jungle – Event Wrapup
Spent today at Jeff Pulver‘s Social Media Jungle, Boston (Waltham actually) and enjoyed the day immensely. Here are my notes from the sessions. There was a lot of good content provided and I will list the one-liners I jotted down that were thought provoking or valuable to note.
Read more on Social Media Jungle — Event Wrapup…
Social Media Marketing is Part of an Integrated Marketing Plan
I read a lot about social media marketing. I find this area of my discipline fascinating and I have a thirst to learn as much about how to use these tools to effectively market a business as I can absorb. But every so often, the information is presented in such a way that it implies that social media marketing is a replacement for the more “traditional” marketing activities. A “tug of war” between the two, so to speak. And this concerns me.
Tags: integrated marketing plan, marketing tactics
Habits of Successful Bloggers
The hardest thing for many small business owners to do is to get in the habit of posting regularly. I know, I’m one of them. My goal this year was to increase my blog post rate to at least 3 times a week. Why? Because blogging is an incredible way to share your expertise with others.
Read more on Habits of Successful Bloggers…
Tags: blogging system, social media starter kit
Develop a Social Media System
Some people just are organized. Others need a bit of help staying focused. That’s the beauty of being human – we have our strengths which complement those who have different strengths. When it comes to managing your time now given all the social media activities, the small business owner can get more than overwhelmed. I get asked by many people how does one keep up with everything that is going on in social media.
Tags: marketing system, social media plan, social media system
Stay on Course for Marketing Success
I’m getting a lot of queries from my clients in the form of “What do you think of this?” where “this” is a proposal from a niche marketing company for them to buy a plethora of services from PPC Advertising to social media marketing services.
Read more on Stay on Course for Marketing Success…
Tags: marketing goals, ppc advertising, search engine optimization, SEO
Encore Presentation – Personal Branding Workshop
This three hour live workshop is targeted at independent professionals, partners in professional service firms, small business owners and entrepreneurs understand social media and how to use it to develop their personal brand. I am sharing many hours of learning with my audience, helping them bypass the learning curve and get started on their social media strategy quickly.
Tags: personal branding, social media workshop
Baby Boomers Not Interested in Social Media
According to a survey of 1800 people in the baby boomer generation (born in 1946 through 1964) by ThirdAge/JWT Boom, people over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services.
Building Social Media Relationships
I occasionally have conversations with people who debunk the value and power of social media. They seem to think that some people hide behind social media to avoid actually meeting people in person. Although I’m sure there are some who are like that, I believe social media has more pluses than minuses and can benefit your marketing activities immensely.
