Marketing your small business is very much like playing golf. In golf, the goal is to play each hole to get the ball from the tee into the hole on the green in the fewest number of strokes possible. To achieve that goal, you need a strategy for each hole such that you get to […]
“If you don’t know where you are going, you will wind up somewhere else.” Yogi Berra had a humorous way of stating the obvious but when it comes to your business, winding up somewhere unknown is not funny. Most business owners understand the value of having marketing goals, but many never take the time to […]
Small business owners don’t go into business to become marketing experts. For you to succeed however, mastering marketing is a critical component. Although there will be many posts on small business marketing trends for 2013, I believe that these following six small business marketing trends are critical for you to implement sooner than later.
Have you come up with a great name for your business or a service you offer? Did you have a great logo designed that is unique and memorable? Did you know that your name and logo are valuable assets of your business? Many businesses don’t understand the value of registering a trademark for your identifiable […]
Marketing your business is a process similar to a home renovation: you need a general contractor to call the shots and make everything fit together. I made this statement on my Facebook page and now will explain why this is an important analogy. I come in contact with many small business owners that hire different […]
Focus, focus, focus It’s the mantra of many involved in small business marketing and is important to those of us who need to deliver client projects while continuing to market our businesses. What marketing should your small business consistently execute that will deliver proven results? Here are my recommendations for where you should focus over […]
Marketing people love to write about marketing blunders and mistakes and we all have our opinion on what should be included in the top mistakes every small business must avoid. However, even though we continue to make these blunders visible, I still see these mistakes made, costing small businesses dearly in terms of dollars and […]
The Guardian Life Small Business Research Institute published a report in June 2010 called Six Dimensions That Characterize Success-Oriented Small Business Owners. The survey is based on analysis of a survey of 1,100 small businesses with between 2 and 99 employees. These 6 dimensions include collaborative, self-fulfilled, future focused, curious, tech savvy and action oriented. […]
The answer, of course, is yes. And even if you don’t have a logo, your business still has a brand. However, few small businesses really understand what a brand is and why it is important to their overall marketing strategy.
In conversations with small business owners, I have realized that my conversation with them takes the following structure. Business owner: I want to add viral marketing / social media / Facebook / Twitter / LinkedIn (pick your favorite platform) to my marketing efforts. Me: Of course, great idea but first who are your ideal customers […]