“If you don’t have the inner craving to be rich and famous in your niche target market Community, then don’t even bother.” is not where I derive my passion; for me, it all comes down to how do I serve clients, add value, and build mutually reinforcing long-term relationships; the rest is just the law of attraction and the law of reciprocity (and some visceral connection via brand identity). I am glad that you differentiated passion from craving; addicts crave cocaine, cigarettes, and alcohol, all of which lead to premature death.

Keep up the great work; what you do is truly important.

Ken