Marketing Content Review
This is post six in the year end marketing review series to help small business owners get ready for a wonderful new year.
Most small businesses have a Web site and some marketing materials that most likely were written a few months ago but maybe longer. Keeping your content fresh, whether it is on your Web site pages, blog or printed materials is important to establishing your credibility and a consistent brand.
Remember that your brand is everything you do and say, not just the visual image your business projects. If your marketing tools are inconsistent with what you tell people, that reflects poorly on your brand. Ensuring your content is up-to-date and your message is consistently delivered to your prospects is an important exercise that should be done at least once a quarter. The more often you review your content, the less work it will become. Doing this review once a year most likely means a lot more content needs to change.
Read the rest of this entry »
Tags: brand identity, content review, marketing review

If you have followed the previous posts in this series, you should know if and how your ideal client profiles have changed, what makes you different and why you delight that ideal client. Now we need to look at our core marketing message that should be woven throughout all of your marketing materials. Is your marketing message the right one for your market, aligning with your ideal client’s needs and telling them why they should do business with you loud and clear?
Determining what really sets you apart from others in your field and communicating it effectively is not an easy exercise. As business owners, we think we need to have something complex and difficult in order to be valued by our clients when in reality, it may be something we find easy to do but our clients find amazing. We are taught to believe that things of value have to be hard or complex. Just because these things we do are easy for us does not mean they are easy for others. You need to become
Pricing and packaging your products and services correctly for your target market is one of the more powerful marketing activities that you can do. If your ideal client has changed, you need to review your business model to be sure your offerings are aligned with their needs.




