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Marketing Strategy

5 Online Marketing Strategy Questions That Must Be Answered

There are many people who offer online marketing services. There are also many people who call themselves online marketing experts because they know how to:

• Build a WordPress website
• Implement search engine optimization (SEO)
• Set up your Google Places page and other local business listings
• Develop an AdWords campaign
• Send out an email marketing campaign
• Create a Facebook Business Page with the new iFrames landing tabs

All good stuff and important. Read more »

Mission, Vision, Goals, Strategies and Tactics

Planning Your Road to Success

One of the things I do for my clients is simplify marketing so it eliminates confusion and enables the business owner to focus on what is important. But there is always a part of marketing that stresses many small business owners – i.e. determining their mission, goals, strategies and tactics. Read more »

Surprise – The Secret to Exceeding Expectations

We just returned from our vacation in Aruba. We’ve been there many times and own a timeshare at the Marriott Surf Club. We go to just get away and relax – no site seeing, no golf – just reading, sunning, swimming and oh, yes a bit of gambling at night for entertainment. Read more »

Small Business Marketing Plan

You search the web for “marketing plan small business” and you get terrifying results ranging from marketing plan templates that are too cumbersome for small business owners to articles such as the one from Microsoft called 5 easy steps to create a marketing plan where the 5 steps they list are 1) position your product; 2) tap your braintrust; 3) listen to your customers; 4) draft the plan and 5) track results. Read more »

Law of Attraction in Marketing

Why are business owners gun shy about selecting a target market?

You can’t appeal to everyone, so why do business owners continually drive themselves crazy trying to work with clients they just don’t connect with? When you identify people or businesses that you just love to work with, you enjoy your work more and you can focus on providing greater value. Read more »

Updating Your Brand

Will the Change Help or Hurt?

A former client of mine that I’ve worked with for quite a while decided to update their brand. They had talked with me about it while I was there helping them out as they looked to hire a VP of Marketing. They had recently received VC funding and they were planning some much needed expansion of the marketing organization. Read more »

Resolve to Achieve Your Goals

We’re two weeks into the New Year and I bet many people have already broken one of their New Year’s resolutions! Personally I stopped “resolving” to do things a long a time ago because for me, resolutions only resulted in some type of failure.

However, setting proper goals and aligning them with where you want your business to be in 3 – 5 years can help you achieve things you probably never thought you could. Read more »

Marketing Execution – Plan, Execute, Track, Measure

Marketing your business has four stages: plan, execute, track and measure.

If you haven’t had a marketing plan in the past, we’ll start with a review of last year so we can see how you did. Can you directly attribute revenue to your marketing activities? If so, which ones gave you the highest return?  Read more »

Domain Names = Business Asset

I recently had the pleasure of wrestling a new client’s domain name and web site from their current developer. It is not a pleasant experience but when you ask the developer to make changes and nine weeks later they haven’t even returned a phone call, something has to be done. Read more »

What Makes Your Business Different?

Introducing your business to a prospect can make many small business owners break out in a cold sweat. When they ask the dreaded question, “So what makes you different from the others?”, you hesitate, stutter, or worse, look like the proverbial deer in the headlights. And on top of that, the totally sweaty, pasty look just doesn’t do anything for great first impressions. Read more »