Comments on: Marketing is About Education, Not Sales

By: Debra

Debra — Mon, 13 Dec 2010 19:04:51 +0000

Hi Kai,

What I was getting at in this post was developing your expertise via your online presence so that your prospects can educate themselves about how you can help them before they contact you. But you are right that moving your client or prospect to a deeper understanding of the issue will help them justify hiring you. If they can solve the problem themselves, they won’t become clients (and that’s ok). It’s the ones who realize that they need your help who will make the best clients in the long term.

Thanks!
Debra

By: Kai Druhl

Kai Druhl — Fri, 03 Dec 2010 00:10:04 +0000

Hello Debra, isn’t there a limit to the degree of education you can provide? I’d think that your client needs to have some awareness of his problems, before you can educate about a solution. So if I understand you right, it is about moving your client or prospect to a deeper understanding of the issue, when the basics are already seen?

By: Debra

Debra — Tue, 23 Feb 2010 16:05:30 +0000

Patrick, maybe that is true that men want the solution, but whether you choose to buy the solution means you have to understand how it helps you and whether it is the right solution for you. Therefore, the education is still there, maybe just in a little bit different format. Thanks for the comment!

By: Patrick

Patrick — Mon, 22 Feb 2010 10:41:03 +0000

Don't forget the difference between men and women. I think women want to be educated, but men just want the solution. .-= Patrick´s last blog ..Weekendje Parijs Tips =-.

By: Debra

Debra — Tue, 09 Feb 2010 16:30:47 +0000

Kip – people like to be educated, not sold especially in today’s world of social media. People want to be confident in their selections and will feel that way if they have the facts.

Camille – yes, asking these questions while you are planning your marketing is always better, but if you haven’t you can always start now and adjust.

Thanks all

By: Camille@ Hands Free Pumping Bra

Camille@ Hands Free Pumping Bra — Tue, 09 Feb 2010 00:40:40 +0000

“Does your business educate your audience so they can decide how they will solve their problem? If not, how can you start to change your marketing so that you attract your prospects and they want to work with you?”

These are the questions that needed to be ask first and also gathering more information regarding my product to market. Thanks for sharing your thoughts.
.-= Camille@ Hands Free Pumping Bra´s last blog ..Welcome to Simple Wishes! =-.

By: Kip Marlow

Kip Marlow — Fri, 05 Feb 2010 21:56:12 +0000

Great post Debra. I see this more and more on a variety of websites.

Thanks much