Marketing – Always On 24×7

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As many of us get into summer activities, one thing we need to remember is that as a small business owner, we are always creating an impression of our business, affecting our brand and reputation. Whether we are out to dinner with family and friends, socializing at the golf course, tennis courts or beaches, how we behave at all events, whether fun or business oriented, is something we need to recognize as part of our marketing activities.

What encouraged me to write this post was something that happened at a business golf outing I recently attended. All the people at this function were either small business owners or people who worked for small businesses. The group of men playing behind us became loud, rude and somewhat obnoxious. Their behavior was not something that encouraged me to want to get to know them and their businesses. My reaction was:

“What is your business? I don’t think I want to do business with you.”

Reminders for small business owners attending social events

Remember that you are marketing your business 24×7. Regardless of where you are you should be “networking” with people you meet.

• Everything you do makes an impression. Just because you are at a casual social event does not mean you can behave badly.
• Limit your alcohol intake. I know I probably don’t need to say this but over indulging in alcohol rarely has a positive effect on your business.
• Socialize with your colleagues. Notice I said socialize rather than network. At a fun outing, you are relaxing and getting to know people socially.

The above reminders work for both physical events and online social networking. Remember to socialize with your colleagues on Facebook and Twitter when possible to show a personal side that helps complete the entire picture of you. People want to do business with people. Give people a reason to get to know, like and trust you.

When we started our businesses, most of us probably didn’t realize that when we are out and about, we are always sending a message and creating an image for our company. Unlike being a public official or celebrity, we may not always be recognized, but bad behavior is memorable. People will remember the person who treated them badly or behaved unprofessionally. Don’t give people a reason to not do business with you.

What are your tips for small business owners at social events?

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