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Local Search Marketing

Local Search Marketing – Getting Found in a Crowded Local Market

This is a presentation that I gave at the Yankee Dental Conference. Although the slides use a dentist as an example, the content is applicable to all local businesses trying to drive new customers or patients to their business using local search marketing techniques.

(Email subscribers: get the presentation on Slideshare or via the Masterful Marketing Blog directly)

Let’s face it! Read more »

8 Step Process for Gaining Local Search Engine Visibility

For many of my clients, being found by those searching for local businesses can make a huge difference in the number of inbound leads they receive. If you are a local business (i.e. you service clients within a specific geography or have a store front) and haven’t implemented a local search strategy, your missing a huge opportunity to grow your business. Read more »

Google Places – Best Practices for Local Search Engine Optimization

Last October, Google rolled out Google Place Search, a new user interface for local search that organizes information around location. These changes merged the Google Map listings and organic results in a new way that makes it critical to pay attention to your online presence. Gone are the pack of 7 or 3 results at the top with a map, replaced by blended results that incorporate pieces of your website, your Google places listing, citations about your business from other sources and reviews from sites such as CitySearch, Yelp, Yahoo, Merchant Circle, InsiderPages and other Internet Yellow Pages sites and directories. Read more »