Let’s face it! Your future patients, clients and customers are going to find you one of two ways: Through a referral from a family member or friend, or by searching online using keywords containing a local component. And if they look online and you aren’t there, or worse, you are there with negative reviews and an inconsistent brand, they will choose someone else to meet their needs. So in order to effectively compete, you need a high quality online presence that is consistent, controlled by you and helps your business or practice stand out from the rest.
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For many of my clients, being found by those searching for local businesses can make a huge difference in the number of inbound leads they receive. If you are a local business (i.e. you service clients within a specific geography or have a store front) and haven’t implemented a local search strategy, your missing a huge opportunity to grow your business.
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Last October, Google rolled out Google Place Search, a new user interface for local search that organizes information around location. These changes merged the Google Map listings and organic results in a new way that makes it critical to pay attention to your online presence. Gone are the pack of 7 or 3 results at the top with a map, replaced by blended results that incorporate pieces of your website, your Google places listing, citations about your business from other sources and reviews from sites such as CitySearch, Yelp, Yahoo, Merchant Circle, InsiderPages and other Internet Yellow Pages sites and directories.
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