LinkedIn has announced and delivered many new updates to their social media platform for professionals over the last several months. For the individual, there is a new profile being rolled out and endorsements. For companies, there is a new company page format, targeted updates and follower statistics.
With over 175 million professionals worldwide, 5 billion professional searches, 1 million groups and 2 million company pages, LinkedIn has been true to their mission to “Connect the World’s Professionals to make them more productive and successful“.
LinkedIn for Companies
- The new redesigned LinkedIn Company page features a cover photo similar to your Facebook and Google+ Business Pages and should reflect your company brand consistently with them. The redesign makes it easy for your company’s followers to find what they are looking for. Information about your company is clearly visible in the new, clean layout. Posts to your company page are visible just below the cover photo, making it easy for your followers to quickly comment, like, or share relevant company updates with their connections. You now have another platform that can deliver content to your target audience if they follow you on LinkedIn. Just keep in mind, what you post on LinkedIn most likely will be different than what you would post on your Facebook or Google+ company pages.
- Targeted Status Updates make it easier for those professionals following your company to receive relevant information from you. When you target an update with a smaller, focused group, it appears on the home page for those selected, however the updates will be posted on your company page for all visitors to see. Targeting can be done on company size, industry, function, seniority and geography.
- LinkedIn company pages also have access to page and follower insights. Page insights show page views, visitor demographics, unique visitors, products and services page clicks and career page clicks. Follower insights provide information such as new followers, demographics and engagement.
Follow the steps outlined in this post to optimize your LinkedIn company page. These new features will encourage me to spend more time on my LinkedIn company page.
LinkedIn for Professionals
- LinkedIn is rolling out a new profilethat enables the professional to “connect, find and be found”. By making the professional profile easier to update, navigate and find information, it helps people searching for what skills you offer find you more readily. One of the new features of the updated profile design is a larger profile photo, making it necessary for you to use a professional photo rather than a family photo that you crop. If you wish to get the new profile sooner, you can request to have your account updated. You will get a link to request the new profile design when you log into your LinkedIn home page.
- LinkedIn Endorsements enable you to recognize your connections for skills that they have added to their profile. If you haven’t added skills to your profile, you should take this as an opportunity to add them to your profile to ensure you get the endorsements you deserve. If you don’t have skills listed, your connections will find it difficult to endorse you.
For more details on LinkedIn’s vision and the updates for professionals, view the following presentation from a press event introducing the new LinkedIn.
With these updates to LinkedIn, they have provided a more interactive platform for professionals to connect. As with all social media platforms, you need to determine which platform will work for your business and prioritize based on your target market. That doesn’t mean you ignore the other platforms, but you should be active on your primary network but visible on the others.
How do you think these changes to LinkedIn will affect your social media marketing strategy?