Masterful Marketing Home » Internet Marketing

Internet Marketing

6 Critical Elements to Guarantee a Successful Web Presence

Why You Need a Powerful Web Presence

A successful web presence that attracts your ideal client and makes a great first impression is now much more complex, incorporating not only your website and blog, but also your social media profiles, business directories and review sites.

It’s no longer enough to just have a website. Read more »

Website Call-to-Action Strategy

Want to increase visitor response on your website? Then give them a reason to do something and connect with you!
If your website is simply a brochure for your company products and services, you are missing an opportunity to encourage your visitors to take some action that benefits them and you. Read more »

5 Steps to Analyzing Your Web Presence for Better Online Marketing

Any small business that is not developing an expansive Web presence as part of your online marketing activities is missing an opportunity to gain visibility and develop an expert reputation. Think of your online presence as one entity with many customer touch points. Each of those touch points must effectively convey your brand and your message in order to help your target audience continue their effort to get to know you. Read more »

10 Marketing Tips for Gaining Online Visibility

Here are my top 10 marketing tips for small businesses that will help you gain more visibility with your target customer.

1. Create a vision and set realistic goals for your business. What’s that have to do with marketing, you ask? Knowing your vision will help you make decisions on what types of activities you will need to get where you’d like to go.

Read more »

Top Search Queries: Data to Help You Know How to Get Found

As I reviewed the information in the Google Webmaster Tools for one of my clients today, I noticed something different in the information being presented in the Top Search Queries report – it has expanded and now contains a lot of great information on how your site appears in the search results for various keywords. Read more »

“Welcome” is Not a Useful Keyword – 10 On Page SEO Tips

It’s nice to be friendly and welcome your visitors to your website, but unless you are in the hospitality business, using Welcome! as your home page header and title is wasting valuable real estate when it comes to SEO (search engine optimization). You can have welcoming content for your visitors without sacrificing the best practices of SEO. Read more »

Search Engine Marketing is not a Commodity Product

Another week and another client calls me to ask about yet another company claiming they can optimize his website and guarantee first page placement on Google. After doing my usual research, I find a Ripoff Report by an unhappy customer who felt they were taken for a lot of money. Read more »

Why You Should Control Your Online Marketing

I got a call from a small business owner yesterday that reminds me why I focus on helping small business owners market their businesses. It disheartens me when someone spends a substantial amount of money with a company for pay-per-click or SEO services that do not get them any results. Read more »

Don’t Wait for Perfection

Striving for perfection is a nice goal, but sometimes waiting for perfection can hold you back.

The beauty of marketing on the Internet is that, in most cases, you can test, change, modify and update your campaigns once they go live. Having everything completely perfect prior to getting out there and being seen is no longer a necessity. Read more »

If I Can’t Find You Online, Do You Exist?

Eight down and one to go in the year end marketing review series to help small business owners get ready for a wonderful new year.

Before we plan our marketing activities for the new year, we have one more review  – do you and your business exist online? As a small business owner, how you are perceived when people search and find your information will determine whether they contact you about your products and services. Read more »