http://masterful-marketing.com Tue, 22 Jul 2008 19:46:21 +0000 http://backend.userland.com/rss092 en Things have gotten really crazy for me lately and some of you may be wondering where I've been. Like many of you, as the year progresses, new clients come on, old clients come back and all of a sudden we're overwhelmed. What happens is we start having trouble staying the course ... http://masterful-marketing.com/staying-on-track-with-marketing/ I attended a great event last night held by Next Level Executives on personal branding. Dan Schawbel and John Bates spoke of personal branding - John from the basics of identifying your target market, determining your unique differentiator and offering something your ideal client wants to buy (and will pay money ... http://masterful-marketing.com/personal-branding-is-it-really-something-new/ Many web sites I visit are great to look at and have a lot of interesting information. But what is it you really want your visitor to do when they are at your site? Do you want them to sign up for a webcast, download information or ask you to ... http://masterful-marketing.com/help-your-web-visitors-take-action/ According to a survey of 1800 people in the baby boomer generation (born in 1946 through 1964) by ThirdAge/JWT Boom, people over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online ... http://masterful-marketing.com/baby-boomers-not-interested-in-social-media/ Getting found on the Internet is one of the most cost effective mechanisms for finding new business, yet many business owners don't have the time to figure it all out or the budget to hire someone to do it for them. Using the Internet to market your business has its complexities like ... http://masterful-marketing.com/small-business-internet-marketing/ I occasionally have conversations with people who debunk the value and power of social media. They seem to think that some people hide behind social media to avoid actually meeting people in person. Although I'm sure there are some who are like that, I believe social media has more pluses than ... http://masterful-marketing.com/building-social-media-relationships/ In this era of social media and our ability to effectively connect and build relationships with so many folks around the world, why do some people think that by filling out my contact form, I would ever consider outsourcing client work to them?  This is a really big pet peeve of ... http://masterful-marketing.com/how-not-to-get-business/ Someone on LinkedIn last week asked the question about the difference between push vs. pull marketing. The definitions posted for push marketing by various marketing folk were pretty consistent. Push marketing is when you use various activities to get your message in front of your ideal client. The marketer is in ... http://masterful-marketing.com/push-vs-pull-marketing/ I answered this question on LinkedIn so I thought I would share my answer here with you as well, but with a bit more elaboration. The way to gain visibility for your blog is to make it an ongoing marketing project.  Do all the marketing basics that you would do for any activity: Pick your ... http://masterful-marketing.com/how-to-make-your-blog-stand-out-in-a-crowd/ In the workshop I gave last week: Personal Branding: Promote Your Expertise using Social Media, we discussed the importance of being authentic and transparent when developing your personal brand. With the ease of social media, you do exposes a little bit more of your personality each time. You no longer can ... http://masterful-marketing.com/personal-brand-transparency-authenticity/