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Top 9 Facebook Page Questions

Here are the top Facebook Page questions that I get asked regularly. Given the frequency, I thought I would share the answers for the benefit of everyone.

1. Question: I want to set up a business page for a business I own but I do not want my personal profile linked to the business page. Read more »

Recap of Facebook Updates

We interrupt our Inbound Marketing Series to provide a brief recap of the Facebook updates coming to personal profiles and Pages. In my opinion, these changes provide a cleaner look and more control of your content. 

Personal profile updates:

• Timeline – will replace your current personal profile layout. Expect it to roll out over the month of October.

Read more »

Creating Custom Facebook Page Tabs

Creating well-designed, custom Facebook pages to welcome your visitors and create valuable offers is important for making your page stand out and encouraging your visitors to “like” your page. This connection creates a communications channel between your brand and your fans.

Since the major Facebook page upgrade in March, however, creating custom landing pages has gone from relatively easy for the non-technical page administrator using Static FBML to relatively hard using an iFrame application. Read more »

5 Facebook Marketing Tactics That Help You Lose Fans

Engaging your Facebook Fans and growing your community is really important to a small business marketing plan. Many blog posts review all the good things to do to promote your Facebook page and grow your fan base, but there are tactics that can cause a major reduction. According to a study by ExactTarget and CoTweet, “More Than 90% of Consumers Unsubscribe, Unfan or Unfollow Because of Too Frequent, Irrelevant or Boring Communications”. Read more »

Facebook Business Page – Recent Updates

On February 10th, Facebook introduced the new Business Page layout that has included many new and often asked for features. Facebook gives you the ability to tour the new design before you have to upgrade, but all pages will be upgraded to the new design by March 10th. If you want to see what the new page design looks like, visit the Masterful Marketing Facebook page or view this video tutorial by Jason Keath of Social Fresh. Read more »

8 Recent Updates for Facebook Business Pages

Whenever I go to my Facebook Business Page, I feel like I’m on a treasure hunt looking for new feature gems that suddenly appear. Recently I noticed the new per post insights information on my Page and another time I looked at my fans and noticed a “remove admin” box appear quietly next to my name. Read more »

Facebook Marketing that Connects

Here’s a great video produced by the Facebook Marketing team with testimonials from Sephora, Levis, M&M Mars and Pedigree.

“As other forms of marketing overtime decline in terms of their usage rate and open rate … we look to Facebook as a way to offset that ability to communicate with clients and a way to reach out to them in a very real, very genuine, fun, exciting and engaging way.” – Julie Bernstein, Sr.

Read more »

6 Ways to Promote Your Facebook Page

Creating a Facebook Page for your business is one of the more valuable exercises you can do as a small business owner. But once you have the page set up and you are providing valuable, relative content, how do you get people to like your page?

Invite your Facebook friends that fit your target market profile

To invite connections you think would be interested in your Facebook Page, use the Suggest to Friends link. Read more »

Facebook Business Accounts

Recently, a lot of people have asked me about using a Facebook Business Account rather than a Facebook Personal Account to create a Facebook Page for their business. Please note that a Business Account is not the same as a Business Page. People are totally confusing the two and generating a LOT of misinformation about this topic. Read more »

High Five to Facebook

This week I was pleasantly surprised twice by Facebook!

Pleasant Surprise Number 1

The first surprise was a credit to my Facebook account for my Ad that I ran for the Get Connected, Get Found tele-clinics in May and June.

Recently, we have detected an increase in invalid clicks on Facebook.

Read more »