Email Marketing

For the small business owner, it is always a pleasure to find useful tools that help you better market your business. It’s even more of a pleasure to find one that offers a robust free option.

MailChimp is an email marketing and list management service that is simple to use and supports many powerful features.

Continuing with the theme of email marketing, now that you have started to build a great opt-in email list, what are you going to do with it? How will you engage your readers so they form a community of people interested in what you have to say?

A consistent, well-organized, informative or entertaining email newsletter extends your reach while helping you build strong relationships with your readers.

Building your email list should be one of your top marketing goals. Having great content that would attract your ideal client is a major component of this email list building process, but even with the best content, some businesses still haven’t built an email list of subscribers that can help them with their long term marketing efforts.

Does your website have a signup form that looks like the following?

Do you wonder why no one is signing up for your monthly eNewsletter that you work very hard to produce?

You are missing an opportunity to build your email list by attracting your ideal client with an offer they can’t refuse.

This weekend, I was the subject of a spammy marketing practice. Now, call me naïve, but I always respond to people who email me for help – college students, people looking to start their own businesses and those with questions about marketing. I love to help people and legitimately spend time answering their questions.