Thanks for the kind words. Since many homeowners / consumers search the Web for resources rather than go to the traditional phone book/yellow pages, home services businesses can really benefit from online marketing activities that are very cost-effective. As a contractor or home services business owner, if you can’t be found in the search engine, you will find yourself struggling to get business.

I too find that many clients don’t understand what marketing is. Unfortunatly they may have had a bad expierence with a marketing company in the past and now write off “Marketing” as something that they don’t need.

As you mentioned marketing is simply the collection of all of your forms of advertising put together to create your brand. You offered some great explanations above.

With the technology and tools available today it makes this process much easier to accomplish then in years past. Using what you have outlined will set anyone on the right path

Keep up the great work
Matthew Shields