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Content Marketing

Creating Quality Content – Can’t Get Found Without It!

This is post four in a series of posts on Inbound Marketing, focusing on creating quality content to fuel your content marketing strategy for your small business.

Now that you have the who, what, where and when of your content marketing strategy, you now need to generate a regular stream of quality information across all of your content channels (blog, Facebook, Twitter, LinkedIn, YouTube, etc). Read more »

Creating a Content Marketing Strategy

This is post three in a series of posts on Inbound Marketing, focusing on developing your content marketing strategy for your small business.

Content marketing is creating, publishing and promoting value-based content to attract your target audience, position you as a trusted expert and advisor in your industry, help build your online brand presence and drive more traffic to your site. Read more »

8 Marketing Benefits of Blogging for Small Businesses

Blogging is hard and a lot of work. I realize that some people make it look easy, but not all of us are naturally talented writers. If we were, we’d be writing the next bestseller. But with all the marketing benefits of blogging, we need to overcome the objections and add regular blogging to our marketing activities. Read more »

Content Marketing – Creating Content to Help You Get Found

Content marketing has become one of the most important marketing activities you can do as a small business. Regardless of your industry, people are searching for quality information to help them make decisions, solve problems or keep up with what is happening in the world. Providing valuable information for your reader gets their attention and encourages them to continue to listen. Read more »

How to Write Compelling Blog Posts

Now that your content strategy for your small business is in place, it’s time to begin writing that great content to attract attention and develop your expert reputation.

Develop a List of Post Topics

It’s important to have a list of 50 to 100 blog post topics before you start to post. Read more »

Content Strategy: Helping Your Small Business Blog Stay Visible

A consistent flow of content is critical to developing a community of followers that will support your brand and most likely become a customer or client. But one of the most common challenges small business owners face is how to create that compelling and relevant content on a regular basis in order to remain visible to their ideal clients. Read more »