Archive for 'Social Media'
Social Media Revolution – Its Affect On Small Businesses
Erik Qualman, author of the book Socialnomics: How Social Media Transforms the Way We Live and Do Business, created a video called the Social Media Revolution in August 2009. He updated the video less than a year later to demonstrate how quickly the social media landscape moves. Some of the statistics are definitely eye-opening as well as exciting for small business owners. You can read the entire list and credits on Erik’s post Social Media Revolution 2 (Refresh).
“Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.”
What does this mean?
Social media is not a trend and its use is growing exponentially. The tools will evolve and may in fact change, but the need for businesses to incorporate the Internet in general, and social media specifically, into their overall marketing strategy in order to achieve their goals is not going away. Social media will continue to change the way businesses market their brand, products and services because a savvy business is able to be proactive with its consumers, listening to what they want and need and responding to those needs quickly.
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Tags: Small Business Marketing, social media growth, social media revolution, social media statistics
USGA Tribute to Arnold Palmer
Arnold Palmer Memory Book (click to enlarge)
The United States Golf Association (USGA), of which I have been a member for years, launched a tribute to Arnold Palmer for his 80th birthday. It seems like just yesterday that I kept score for Arnie when one of the first PGA Senior Tour event was held at my home course of Marlborough Country Club. In honor of his birthday, the USGA is creating the Arnold Palmer Memory Book. According to an article on Mashable, the site is powered by private label social network provider KickApps.
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Social Media Jungle – Event Wrapup
Spent today at Jeff Pulver‘s Social Media Jungle, Boston (Waltham actually) and enjoyed the day immensely. Here are my notes from the sessions. There was a lot of good content provided and I will list the one-liners I jotted down that were thought provoking or valuable to note.
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Tags: relationships, Social Media Marketing, social media metrics, twitter
Networking using Twitter
As business owners, we know the value of networking and expanding your ability to network using online social media opens you up to a larger world of possibilities. The time is right to add Twitter to your networking mix and gain valuable connections and relationships, but there are rules, just as there are when you are attending a face-to-face networking event.
Tags: building relationships, networking etiquette, Social Networks, twitter
Building Social Media Relationships
I occasionally have conversations with people who debunk the value and power of social media. They seem to think that some people hide behind social media to avoid actually meeting people in person. Although I’m sure there are some who are like that, I believe social media has more pluses than minuses and can benefit your marketing activities immensely.
Tags: blogs, business relationship, Social Networks, twitter
Benefits of Social Media
I have immersed myself in social media over the past several months to learn the tools and understand how they can be used to effectively market your business. I thought I’d share the benefits that I have experienced using these tools.
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Tags: BNI, givers gain, personal branding, Social Media Marketing
Changing Your Blog’s URL
Apologies to those of you who received the Masterful Marketing feed of quite a few posts yesterday. Here’s the scoop on what happened and my learning experience (which were many for the record).
