Archive for 'Social Media Tools'

LinkedIn Works With Twitter

Welcome to Masterful Marketing. This blog is for small business owners looking for marketing help and ideas. If you’re new here, you may want to subscribe to my RSS feed. You can also subscribe via email by filling in the form to your left. Thanks for visiting!
I think we’ve all been waiting for this (I [...]

Facebook Business Accounts

Recently, a lot of people have asked me about using a Facebook Business Account rather than a Facebook Personal Account to create a Facebook Page for their business. Please note that a Business Account is not the same as a Business Page. People are totally confusing the two and generating a LOT of misinformation about this [...]

TwInbox: A Twitter Tool for Outlook

Found out about a nice plugin for Microsoft Outlook that gives you an integrated Twitter client while helping you manage your Twitter followers. From TechHit, it’s called TwInbox. Thanks to Olinda Services for the pointer to this useful tool. Any tool that helps me eliminate the need to click and open a new window to [...]

Hackers are Everywhere

Unfortunately, nothing on the Internet is immune from unscrupulous hackers, including Facebook.
I received an innocent looking message in Facebook chat from Denise Wakeman (@DeniseWakeman on Twitter). The message raised my suspicion since I don’t know Denise very well, but I saw a Facebook status update in the news feed from her saying ”I’m stuck in London” so [...]

High Five to Facebook

This week I was pleasantly surprised twice by Facebook!
Pleasant Surprise Number 1
The first surprise was a credit to my Facebook account for my Ad that I ran for the Get Connected, Get Found tele-clinics in May and June.
Recently, we have detected an increase in invalid clicks on Facebook. Your account was impacted and as a [...]

WordPress, Not Just for Blogs

Small businesses need a Web presence. It’s the central hub of your social media strategy – the place where you send everyone to find out more about what you do or provide.
The challenge for many small businesses is to obtain a high quality, professional Web presence that is affordable and easy to keep fresh with [...]

6 Twitter Types to Avoid

Let’s face it. If there’s a way to exploit a new service for monetary gain, folks will figure it out. Some of us, however, still find that building relationships and meeting new people is more valuable for our personal and professional lives. Because of this, I like Twitter. I love to follow smart people. I find [...]

Amazing Wordpress Plugins – Part 2

Creating a Membership Site
Back in February, I wrote about two amazing WordPress plugins that made implementing a rotating flash header easy to implement. In this post, I want to talk about more nifty WordPress plugins that helped me implement a membership area on the Web site. This area is used by the  condominium association to [...]