Archive for 'Social Media Marketing'

Google Social Circle

I spent a lot of time this weekend writing a marketing plan for a client. In doing so, I was searching for various resources and spending some quality time with Google. After a while, I noticed some search results at the bottom of the first page that said:
Results from people in your social circle for [...]

Traditional vs. New Media Channels

Is One More Successful than the Other?
I consistently get asked by small business owners if they should be doing social media marketing to help them grow their business. Before I answer their question, I usually ask them if they understand who their ideal client is and where they hang out. Of course I get that [...]

9 Ways to Nurture and Engage Your Communities

You’ve developed your social media marketing plan, created your profiles, provided quality, relevant content and attracted followers, friends, fans and connections. Now that you have your growing communities, how do you keep them as raving fans and ultimately turn them into clients or customers?
Building a community requires you to both nurture the members so they [...]

Facebook Profiles and Pages

There is wide-spread confusion about the difference between a Facebook Profile and a Facebook Page and how to effectively use them. I’ve recently had a few friend invitations from profiles using business names. Creating a profile in a business name is frowned upon by Facebook and you run the risk of having your account warned or [...]

Full Posts or Excerpts?

Are there benefits to having only excerpts on your blog home page or should you have the full post (or maybe a combination of both)?
I started thinking about this question from a marketing perspective (of course) and decided to do a little bit of research to find out if there were benefits to exerpts on [...]

Social Media Marketing – Myths or Reality?

In a recent Business Week Viewpoint article called “Beware Social Media Marketing Myths“, Gene Marks highlights what he feels are 5 myths of social media marketing that small business owners should be aware of. Although all 5 of these statements as he describes are myths, I believe this article is misleading to readers on the value of [...]

Eliminate Social Media Email Clutter

As you get more active in social media, one of the things you will notice is the increase in email notifications from the various tools. Having these emails flood your inbox is both distracting and cumbersome to manage.

Tele-clinic on Marketing using Social Media

Get Connected. Get Found.™

Social media has added a new, powerful set of tools to your marketing toolbox, making it easy to meet, network and develop relationships with people online that was once out of the reach of many small business owners. More importantly, social media is making it easier to meet new potential clients [...]