Archive for 'Social Media Marketing'

According to a survey of 1800 people in the baby boomer generation (born in 1946 through 1964) by ThirdAge/JWT Boom, people over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services.

Someone on LinkedIn last week asked the question about the difference between push vs. pull marketing. The definitions posted for push marketing by various marketing folk were pretty consistent.

The way to gain visibility for your blog is to make it an ongoing marketing project. Do all the marketing basics that you would do for any activity: pick your target audience, understand what they need and how you fulfill that need, speak to them in terms they understand and provide useful, relevant information.

There seems to be a bit of a debate surrounding the really silly, although somewhat humorous Microsoft video on YouTube called “Rockin’ Our Sales” (see below). This video reminds me of those multi-media productions that I viewed at annual sales conferences. The difference between what we saw in private hotel ball rooms and this is [...]

Imagine my delight when my own golf course’s professional staff sent an email announcing their video of the week! Marlborough Country Club in Marlborough MA is venturing into social media. I believe they meant this only for their members, but lucky for them, I’m a member! So enjoy their first video of the 2008 season.

Now [...]

I’m scheduled to present a 2 hour workshop on Social Media Marketing on March 19th from 7 p.m. to 9 p.m. for the Holliston Adult Education. This presentation, entitled “Social Media: Marketing for a New Era” will cover what tools are available and how to use them to develop your personal brand.
I plan on talking [...]