Archive for 'Small Business Marketing'

Things have gotten really crazy for me lately and some of you may be wondering where I’ve been. Like many of you, as the year progresses, new clients come on, old clients come back and all of a sudden we’re overwhelmed. What happens is we start having trouble staying the course with marketing.

Getting found on the Internet is one of the most cost effective mechanisms for finding new business, yet many business owners don’t have the time to figure it all out or the budget to hire someone to do it for them. Using the Internet to market your business has its complexities like all marketing strategies, but understanding [...]

Small Business Trends published their 100 marketing tips project as a downloadable PDF file to keep, share, print and post. It contains 33 pages of tips on relationship marketing, strategy, communicating and messaging, selling, social media, and online marketing. I’m honored to have had my tip included in the document among numerous and more notable, [...]

As a service professionals, we are challenged to provide proof of our expertise. We do that through articles, blogs, free consultations and speaking engagements. All of these exercises help us build our personal brand reputation as an expert in our field.
However, Drew McLellan has struck a nerve in his post Why Do We Keep Giving [...]

As one of your major marketing tools and in many cases, the only thing your prospect sees of your business before deciding to call you, your web site and/or blog is a valuable property that needs to be protected. Having had a client that built security software to help companies prevent malicious attacks on their [...]

Knowing What You Should and Should Not Do Yourself
Entrepreneurs and independent professionals love to do it themselves. I know, I’m one of them. But coming to grips with what you can do yourself, what you should do yourself and what you should stay completely away from is a great learning experience that will benefit your [...]

I read an article in Business Week called “Tech ‘Solutions’ Your Small Biz Can’t Use” written by Gene Marks, an author who writes about penny-pinching advice for small businesses. This column certainly caused quite a stir based on some of the comments posted.
Like the commenters, this article does give me angst as some of his [...]

Welcome to the Masterful Marketing Blog™. This blog will cover topics that relate to marketing your small business including tips and ideas for small business owners that will help them have a great year. Many of the posts will come from discussions that happen during the Masterful Marketing™ sessions that I feel will help others.
So [...]