Archive for 'Small Business Marketing'

Traditional vs. New Media Channels

Welcome to Masterful Marketing. This blog is for small business owners looking for marketing help and ideas. If you’re new here, you may want to subscribe to my RSS feed. You can also subscribe via email by filling in the form to your left. Thanks for visiting!
Is One More Successful than the Other?
I consistently get [...]

Marketing is About Education, Not Sales

I started my career educating customers on technology products for a major computer manufacturer. My pathway into marketing - from educator to technical marketing to product manager to marketing director and now small business marketing coach and mentor – was a natural progression for someone with an educational background. I have always believed that marketing was a [...]

Marketing Action Plan

The final post in the year end marketing review series to help small business owners get their plan ready to kick off a successful year.
So far in this series we have:

Identified whether our ideal client has changed over the last year;
Set our goals for our business;
Tweaked our product and service offerings to align with our ideal [...]

If I Can’t Find You Online, Do You Exist?

Eight down and one to go in the year end marketing review series to help small business owners get ready for a wonderful new year.
Before we plan our marketing activities for the new year, we have one more review  – do you and your business exist online? As a small business owner, how you are perceived [...]

Marketing Activities – What Worked?

Whoo-hoo! Seven down and two to go in our year end marketing review so we’re ready to hit the ground running! Hope you’ve found these useful so far!
Do you regularly review the results of your marketing efforts? Is your marketing plan a living document that ebbs and flows with what is happening in your business? [...]

Marketing Content Review

This is post six in the year end marketing review series to help small business owners get ready for a wonderful new year.
Most small businesses have a Web site and some marketing materials that most likely were written a few months ago but maybe longer. Keeping your content fresh, whether it is on your Web [...]

Strengthen Your Marketing Messages

This is post five in the year end marketing review series to help you get ready for the new year.
If you have followed the previous posts in this series, you should know if and how your ideal client profiles have changed, what makes you different and why you delight that ideal client. Now we need to [...]

What Makes You Different?

This is post four in the year end marketing review series to help you get ready for the new year.
Whether you discovered that your ideal client has changed or not, reviewing what makes you different is something you should be doing on a regular basis because you need to be sure that what you [...]