Archive for 'Personal Brand'

I attended a great event last night held by Next Level Executives on personal branding. This event got me thinking that developing your reputation is nothing new - but doing so on such a global basis is what brings the overwhelming nature of personal branding to many business owners. Throughout my entire career, I have had to manage my reputation and “brand” from job to job. How many times were we told never to burn bridges because you never know when you will cross paths with that person again.

In this era of social media and our ability to effectively connect and build relationships with so many folks around the world, why do some people think that by filling out my contact form, I would ever consider outsourcing client work to them?

In the workshop I gave last week: Personal Branding: Promote Your Expertise using Social Media, we discussed the importance of being authentic and transparent when developing your personal brand. With the ease of social media, you do exposes a little bit more of your personality each time. You no longer can put on a false face [...]

I am hosting a three hour live workshop to help independent professionals, partners in professional service firms, small business owners and entrepreneurs understand social media and how to use it to develop their personal brand. I am sharing many hours of learning with my audience, helping them bypass the learning curve and get started on [...]

Works both Offline and Online

For many thinking of starting their own businesses, the fear of finding clients can paralyze them enough to sabotage their efforts. Cold calling prospects can make some of us break out in a cold sweat. One of the things that I learned early on in my business start-up days is that [...]

I’ve been following a few posts that have been debating the purpose of having a résumé in this world of social media. In Seth Godin’s post, “Why bother having a résumé?”, he posits:
I think if you’re remarkable, amazing or just plain spectacular, you probably shouldn’t have a résumé at all.
The rationale? It’s an excuse to reject [...]

I had the opportunity to be a guest on the morning show at WCRN 830 True Talk Radio hosted by Maurice Lewis who was in for Peter Blute. Joining me was Jack Cutone. The discussion centered around the presentation I did last week on the value of personal branding at Jack’s class at Quinsigamond College called [...]

At a recent presentation I gave to college students about ”Marketing Yourself”, we talked about what it takes to create your personal brand and how social media marketing plays a very strong role. Everyone needs to think about how they are perceived in the market, both from an offline and online perspective. In competing in the job [...]