Archive for 'Personal Brand'

Showcase Your Skills with Social Media

The competitive environment surrounding us encourages those who wish to succeed to learn how to market themselves effectively. Whether you are applying for a job, trying to win a client, or in some cases, applying to a university, using social media to present the real you can make be difference between you getting noticed or being overlooked.

Social media enables many to showcase skills that may not be evident otherwise. Using only the written word is sometimes not enough to evaluate a candidate, especially when it may be more important for a person to fit into the organization from a personality, culture and attitude perspective than just in aptitude. By using social media, people can get a sense of who you are, what you do, how you will add value to them or their organization long before ever meeting you in person.

I was asked by Fox25 News to comment on the one minute video supplement to Tufts University’s admission process and social media in general for a special report on How YouTube Can Help You Get Into College. The students could submit an optional essay using one of eight topics, one of which was a one minute video about themselves uploaded to YouTube. I found this an exciting addition to the standard application process and one that will become more common in the future.

Developing your online presence or personal brand by incorporating various aspects of social media into your activities enable you to show a multi-faceted person rather than a single dimension. Writing is an important skill, but it’s not the only one. Some people are good at showing their personality through their writing styles, but others don’t have that flair. Social media levels the playing field for those who are comfortable using other types of media to demonstrate their skills. Read more on Showcase Your Skills with Social Media…

Personal Brand or Online Reputation

Whatever you call it, you still need to manage it!

There’s a lot of conversation about the term personal brand. My favorite personal brand is Bono (no surprise here), but Tom Brady, Madonna, J. Lo, Manny Ramirez, Britney Spears and many other celebritites all have personal brands – some good and some not so good at times.

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Personal Branding – Is it really something new?

I attended a great event last night held by Next Level Executives on personal branding. This event got me thinking that developing your reputation is nothing new – but doing so on such a global basis is what brings the overwhelming nature of personal branding to many business owners. Throughout my entire career, I have had to manage my reputation and “brand” from job to job. How many times were we told never to burn bridges because you never know when you will cross paths with that person again.

How Not to Get Business

In this era of social media and our ability to effectively connect and build relationships with so many folks around the world, why do some people think that by filling out my contact form, I would ever consider outsourcing client work to them?

Personal Brand, Transparency & Authenticity

In the workshop I gave last week: Personal Branding: Promote Your Expertise using Social Media, we discussed the importance of being authentic and transparent when developing your personal brand. With the ease of social media, what you do exposes a little bit more of your personality each time. You no longer can put on a false face and get away with it. You need to manage your online reputation to ensure you always come across to others as you want to be presented. In this world of always connected, everyone is important, every email is important and everyone who visits your blog or social network profile needs to see the authentic you.

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Personal Branding: Promote Your Expertise using Social Media

I am hosting a three hour live workshop to help independent professionals, partners in professional service firms, small business owners and entrepreneurs understand social media and how to use it to develop their personal brand. I am sharing many hours of learning with my audience, helping them bypass the learning curve and get started on their social media strategy quickly.

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Visibility + Credibility = Profitability

Works both Offline and Online

For many thinking of starting their own businesses, the fear of finding clients can paralyze them enough to sabotage their efforts. Cold calling prospects can make some of us break out in a cold sweat. One of the things that I learned early on in my business start-up days is that there are other ways to find clients. When you have worked in corporate America for your entire career, one of the skills you didn’t learn was how to network. As a business owner, networking is one of the best ways to get clients and today, adding social networking to the mix makes your ability to find business that much easier.

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A Résumé or a Social Media Portfolio?

I’ve been following a few posts that have been debating the purpose of having a resume in this world of social media. In Seth Godin’s post, “Why bother having a resume;?”, he posits:

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