Archive for 'Marketing Strategy'

Mission, Vision, Goals, Strategies and Tactics

Planning Your Road to Success

One of the things I do for my clients is simplify marketing so it eliminates confusion and enables the business owner to focus on what is important. But there is always a part of marketing that stresses many small business owners – i.e. determining their mission, goals, strategies and tactics. These concepts are important in order to develop a plan that focuses you on what is important to help you succeed.

Mission vs. Vision

Mission (purpose) = defines why you are in business and what you are doing now.

Example:
Masterful Marketing partners with small business owners as their trusted marketing advisor to help them achieve success by learning, incorporating and executing marketing strategies and programs that take their business from mediocre to marvelous.

Vision = defines what you want your business to be or be known for. It’s useful to develop a 1, 3 and 5 year vision to ensure you can progress to where you want to be through well defined measurable steps:

Example:
One year: By December 30, 2010, Masterful Marketing will be offering quality information products in addition to coaching services that make up 20% of the overall revenue for the company.

Three year: By December 30, 2013, Masterful Marketing will be recognized as one of the top three marketing brands for small businesses in the United States.

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Law of Attraction in Marketing

Why are business owners gun shy about selecting a target market?

You can’t appeal to everyone, so why do business owners continually drive themselves crazy trying to work with clients they just don’t connect with? When you identify people or businesses that you just love to work with, you enjoy your work more and you can focus on providing greater value. But I realize going through this exercise is painful because you still believe that doing so will limit your ability to grow your business and you will “leave money on the table”.

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Domain Names = Business Asset

I recently had the pleasure of wrestling a new client’s domain name and web site from their current developer. It is not a pleasant experience but when you ask the developer to make changes and nine weeks later they haven’t even returned a phone call, something has to be done.

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