Archive for 'Marketing Plan'
Small Business Marketing Plan
You search the web for “marketing plan small business” and you get terrifying results ranging from marketing plan templates that are too cumbersome for small business owners to articles such as the one from Microsoft called 5 easy steps to create a marketing plan where the 5 steps they list are 1) position your product; 2) tap your braintrust; 3) listen to your customers; 4) draft the plan and 5) track results.
Hm, thanks for the help.
Then you wonder why small business owners run for the hills when they hear the term “marketing plan” and never really grasp what they need to do to attract new customers and clients and grow their businesses. And although I’d love to give you a magic 5 steps to a winning marketing plan, it just doesn’t work that way.
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Tags: marketing action plan, Marketing Strategy, marketing tactics
Contractor Marketing Basics
Recently I have been working with a few contractors helping them market their businesses. Besides defining their brand and setting up their Internet presence, I work with them on how to decide what type of marketing will work for them. The following is a presentation that I gave to a group of contractors a few weeks ago and a brief transcript of the key points that I make when I give this presentation.
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Tags: construction marketing, marketing budget, Marketing Strategy, Small Business Marketing, tactics
Marketing Execution – Plan, Execute, Track, Measure
Marketing your business has four stages: plan, execute, track and measure.
Four Stages of the Marketing Execution Process
If you haven’t had a marketing plan in the past, we’ll start with a review of last year so we can see how you did. Can you directly attribute revenue to your marketing activities? If so, which ones gave you the highest return? Don’t know? That’s ok – we’re looking forward to the New Year, not into the past. From this point on you will plan, execute, track and measure on a regular basis so that there are no more year end surprises.
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Tags: marketing execution, marketing planning, marketing process, marketing review, marketing roi, return on investment, tracking marketing activities
A Simple Marketing Review
As we enter the final days of 2008, I’m spending time with clients reviewing their marketing results in order to determine their marketing plan for the new year. You can do this yourself by spending a few hours looking at how your marketing has helped your business grow. Ask these questions and don’t be afraid of the answers. If your results aren’t the best, now is the time to make some changes.
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Tags: business review, marketing review, marketing roi, measuring marketing, Small Business Marketing
Stay on Course for Marketing Success
I’m getting a lot of queries from my clients in the form of “What do you think of this?” where “this” is a proposal from a niche marketing company for them to buy a plethora of services from PPC Advertising to social media marketing services.
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Tags: Marketing Goals, Marketing Strategy, ppc advertising, search engine optimization, Social Media Marketing
Why Your Marketing Plan Depends on Goals
If you haven’t put together your 2008 marketing plan, it’s not too late. In a post from the Vista Consulting library, Year End Marketing Planning, we talk about a few tips on how to use what happened this past year to help you plan for the next 12 month.
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Tags: Marketing Goals, Marketing Plan, Marketing Strategy
