Facebook tagging links a person, page or place to something you post, like a status update, photo or app activity. Facebook tagging is a useful feature because it enables you to notify a person or a business when you post something that pertains to them, letting them know that they were mentioned and it makes the post more visible in the news feed to friends or fans of the person or business you tagged if the person has set the post to be visible to friends or public.

Your value proposition is the value a client gains from working with you. If you have trouble explaining to people what you do and why you are the best to help them solve their most challenging problems, it’s time to identify the one thing that really makes you different from your competitors. Then you can be crystal clear about why you are uniquely different and will be able to communicate it with confidence.

“Sticks and stones may break my bones but words will never hurt me.” This children’s rhyme does not apply in today’s highly connected world where a few negative words can cost your company a lot of business. Now everything from quality reviews and recommendations, legitimate issues and reputation damaging complaints are there for the entire world to see.

Marketing assets are things that you own and control that help with your marketing initiatives. Your brand identity, website, domain name, email list, customer list, white papers, presentations, pay-per-click advertising, social media, directory sites or any platform that houses your important marketing content, are critical assets to your business.

Facebook announced the new Timeline for Pages and surprised everyone with them being available immediately! And honestly, there are a lot of changes. But don’t worry – as an admin, you can preview what your page will look like, make the changes you want and tweak for a while. The world will continue to see your current page until you publish or March 30th, when Facebook is migrating all pages to the new format. So you have this month to update your page and create an exciting cover photo.

Patience and consistency – virtues in many aspects of your life. These same qualities are important for marketing, and even more critical for your online efforts. Putting an inbound marketing plan in motion that attracts your ideal client is something that requires stamina and determination: Stamina to continue on course for the long term no matter who says you should change; Determination to make it work and see your business succeed.

Here are the top Facebook Page questions that I get asked regularly. Given the frequency, I thought I would share the answers for the benefit of everyone.

1. Question: I want to set up a business page for a business I own but I do not want my personal profile linked to the business page.

Let’s face it! Your future patients, clients and customers are going to find you one of two ways: Through a referral from a family member or friend, or by searching online using keywords containing a local component. And if they look online and you aren’t there, or worse, you are there with negative reviews and an inconsistent brand, they will choose someone else to meet their needs. So in order to effectively compete, you need a high quality online presence that is consistent, controlled by you and helps your business or practice stand out from the rest.

Everyone has a personal brand, but not everyone acknowledges it and manages it proactively. Some people don’t like the term “personal brand” as they feel people aren’t brands. Some people think that it is a thinly veiled term for self-promotion, publicity or image management. In fact, your personal brand is so much more. It is a way of consistently projecting a true, authentic view of you, your expertise and your promise of value to the marketplace.

A successful web presence that attracts your ideal client and makes a great first impression is now much more complex, incorporating not only your website and blog, but also your social media profiles, business directories and review sites. It’s no longer enough to just have a website. Your website is just one component of a complex network of information about your business that projects your brand and expertise to those in search of a product or solution.