About Debra Murphy

Marketing Coach, Speaker, Author and Entrepreneur

My mission is to help small business owners and independent professionals achieve success by learning, incorporating and executing marketing strategies and programs that help their business go from mediocre to marvelous.

The freedom you gain by having your own business and being an entrepreneur is worth all the time, money and effort it takes to start and succeed as a small business owner. As a marketing coach, I empower small business owners, including independent professionals and entrepreneurs, to take control of their marketing to control costs and get better results.

I started Vista Consulting in 2002, a successful marketing agency that primarily worked with high technology companies and service businesses, to help them market their products and services more effectively. But my passion was unleashed in 2007 when I started Masterful Marketing®, a marketing coaching and mentoring business to offer personal coaching services to help small business owners take back control of their marketing.

The force behind Masterful Marketing was observing the difficulty many small business owners had with marketing, wanting help but unable to justify the cost of a consultant. Many times I had been approached by small business owners who would ask me if I could help them, but I knew that my consulting business model did not cater to their needs or their budget even though the same marketing system that works for larger companies would work just as well for these business owners. So through my desire to help business owners build their businesses around their passions came Masterful Marketing®.

Launching this program has fulfilled my dream of helping many businesses not become one of the statistics of business failures. Nothing is more liberating than having control of your livelihood, income and destiny in life. I want to share what I’ve learned with others so they can enjoy what I enjoy.

My Speaking

Looking for an engaging speaker or panel member on social media and online marketing? If you need someone passionate about marketing to educate and inspire your audience, consider me for your next event. I customize each presentation to the particular audience, but the following are several examples of topics I have spoken about previously:

Lead Generation, What Works Today – 90 minutes presentation on how to integrate online and social media marketing for lead generation.
Marketing for Contractors – 3 hour workshop for contractors and home services businesses.
Get Connected, Get Found™ – tele-clinic or workshop covering the basics of how to use social media for marketing your small business.

Thank you so much for doing such a great presentation. I learned just what I wanted to and walked away with a plan on how to handle the social media marketing that I want to do. You presented clearly and packed a lot of information in. I wanted to let you know how glad I was to be there. Great job.

Wendy Pease
Executive Director
Rapport International

My Strengths

I have a thirst for learning and knowledge and don’t mind spending time learning what’s new in marketing to help you get where you need to go in a much shorter period of time.
I pride myself on being able to reduce business and marketing concepts into consumable pieces that are simple to understand and implement.
I have walked the talk as they say. I don’t just tell you what to do hoping it works. I’ve implemented most marketing campaigns for my own business, enabling me to help you implement successful campaigns and increase your chance of success.

My Products

Get Connected, Get Found™ – a practical guide to marketing using social media. These two 90 minute tele-clinic sessions are targeted at independent professionals, partners in a professional service firm, entrepreneurs and small business owners to learn how to use these tools to showcase your expertise and encourage people to want to do business with you. In addition to 3 hours of useful information, you also get an eBook on LinkedIn and the recordings of the live sessions.
Masterful Marketing® – 8 step system that simplifies creating an effective marketing plan so you can learn how to successfully market your business and attract more clients. You get the information you need to master the marketing skills you can use for the life of your business.
Coaching and mentoring services – customized packages to help you figure out your marketing challenge with less stress and in less time.

“The step-by-step methodology that Debra uses made sure that we all got onto the same page on each incremental building block of the [marketing] plan. By the end of the day, we had clear objectives, much better collective focus and a way to move forward.”

Ken Kahn, President
YourGiftCertificate.com

My Writing

“Create the Business Breakthrough You Want: Secrets and Strategies from the World’s Greatest Mentors” featuring business giants Brian Tracy, Robert G. Allen, Bob Proctor and Mark Victor Hansen (Chicken Soup for The Soul) and endorsed by Dr. Stephen Covey and Ken Blanchard.
“Creating a Simplified, Integrated Practice Marketing Plan” for “The Business of Healthcare” three volume set edited by Kenneth H. Cohn, M.D. and Douglas E. Hough, PH.D.

My organizations

Business Network International (BNI). I’ve been a member since 2002, been awarded notable networker and server on the leadership team.
Marlborough Regional Chamber of Commerce. I’ve been a member since 2002 and I currently serve on their Board of Directors.
Better Business Bureau®, Inc. serving Eastern Massachusetts, Maine and Vermont.
Marlborough Country Club. I’m been a member since 1981 and I have served on their Board of Directors since 2003.

Who is “riomurphy”?

You can find me all over the Web using social media under the screen name of riomurphy. This is a combination of my maiden and married names. Since Rio is somewhat unique in the U.S., the combination is usually available and enables me to carry my personal brand throughout all of my social media profiles.

You will now find me as MasterfulMktg now on Twitter as I was able to change my username just by entering it.

My passions

Besides loving what I do for a living, I also have several other passions that command some of my attention. Balancing it all is what makes life fun and rewarding.

Golf. I play as much as I can when the weather gets warm. I belong to Marlborough Country Club and serve on their board of directors. I am also a member of the Worcester County Women’s Golf Association (WCWGA) and the Women’s Golf Association of Massachusetts (WGAM).
Fitness. I enjoy looking, feeling and acting younger than my years. Maintaining a fitness regimen helps me keep up with all the activities I get involved in. My usual activities include Thai kickboxing, racquetball and walking the golf course, but will throw in an occasional hour on the elliptical machine.
Socializing. To counter all that healthy living, I regularly enjoy good friends, good wine and great food.
U2 & Coldplay music and concerts. I’ve discovered U2Start.com and have a huge collection of U2 concert recordings.
Technology. I call myself the closet geek. My background is in computer science and I love to try new things out. Developing WordPress web sites for my clients is a great way for me to lose track of time.
Critters. I love all animals and currently have a cat family of four that keeps me company while I work from my home office.
Kevin. Last but certainly not least, I have the best friendship with my husband of 21 years. We understand each other and complement each other’s strengths.

Feel free to contact me via phone or email listed below:

(Office) 508.303.0766
(Mobile) 978.852.2573
(Skype) MasterfulMarketing

The following form will send an email directly to me: