The Guardian Life Small Business Research Institute published a report in June 2010 called Six Dimensions That Characterize Success-Oriented Small Business Owners. The survey is based on analysis of a survey of 1,100 small businesses with between 2 and 99 employees. These 6 dimensions include collaborative, self-fulfilled, future focused, curious, tech savvy and action oriented.
Although I agree that these are important, I have identified 5 more dimensions, or personality traits, that contribute to their success.
Successful small business owners are always thinking about what marketing activities will keep them visible to their target market. Savvy business owners evaluate many opportunities to see if they can help their marketing efforts.
Marketing takes time for it to deliver results and those who are successful realize that marketing is about building relationships with prospects over time in order to turn them into long term customers. They accomplish their goals by investing in a marketing plan that guides and sets the parameters for success.
Once they put the marketing plan into action, they stay true to their plan. They are consistent with their messages, their activities and their actions, ensuring that they project a consistent image to the market.
Even in difficult times, successful small business owners continue to market their businesses and don’t stop marketing just because the economy is negative. They know that staying visible is crucial when times are tough and that when the economy turns around, they will be that much further ahead of their competition.
Thirst for Knowledge
Not only are these business owners experts in their discipline, they are life-long learners who develop their marketing skills throughout their entire career. Those who shy away from learning how to market their businesses find themselves at a disadvantage when they experience a downturn in the economy. Once that happens, it is very difficult to pull yourself out of it.
What other traits are important to be a successful small business owner?