Archive for July, 2008

Things have gotten really crazy for me lately and some of you may be wondering where I’ve been. Like many of you, as the year progresses, new clients come on, old clients come back and all of a sudden we’re overwhelmed. What happens is we start having trouble staying the course with marketing.

I attended a great event last night held by Next Level Executives on personal branding. This event got me thinking that developing your reputation is nothing new - but doing so on such a global basis is what brings the overwhelming nature of personal branding to many business owners. Throughout my entire career, I have had to manage my reputation and “brand” from job to job. How many times were we told never to burn bridges because you never know when you will cross paths with that person again.

Many web sites I visit are great to look at and have a lot of interesting information. But what is it you really want your visitor to do when they are at your site? Do you want them to sign up for a webcast, download information or ask you to call them? Do you help your visitor make a decision or do you leave them with too much information?