Archive for April, 2008

In the workshop I gave last week: Personal Branding: Promote Your Expertise using Social Media, we discussed the importance of being authentic and transparent when developing your personal brand. With the ease of social media, you do exposes a little bit more of your personality each time. You no longer can put on a false face [...]

There seems to be a bit of a debate surrounding the really silly, although somewhat humorous Microsoft video on YouTube called “Rockin’ Our Sales” (see below). This video reminds me of those multi-media productions that I viewed at annual sales conferences. The difference between what we saw in private hotel ball rooms and this is [...]

One of the hardest exercises for business owners is to determine where they should focus and what they should abandon. Whether it’s determining their ideal target market, outsourcing tasks that don’t drive revenue or eliminating processes that take time and add no value, we all are guilty.
In Valeria Maltoni’s post “What Would You Give Up to [...]

Imagine my delight when my own golf course’s professional staff sent an email announcing their video of the week! Marlborough Country Club in Marlborough MA is venturing into social media. I believe they meant this only for their members, but lucky for them, I’m a member! So enjoy their first video of the 2008 season.

Now [...]

I have immersed myself in social media over the past several months to learn the tools and understand how they can be used to effectively market your business. I thought I’d share the benefits that I have experienced using these tools.
Developing Relationships with People You’ve Never Met
Although I tend to be much more low key [...]

I am hosting a three hour live workshop to help independent professionals, partners in professional service firms, small business owners and entrepreneurs understand social media and how to use it to develop their personal brand. I am sharing many hours of learning with my audience, helping them bypass the learning curve and get started on [...]

Works both Offline and Online

For many thinking of starting their own businesses, the fear of finding clients can paralyze them enough to sabotage their efforts. Cold calling prospects can make some of us break out in a cold sweat. One of the things that I learned early on in my business start-up days is that [...]