Archive for March, 2008

I’ve been following a few posts that have been debating the purpose of having a résumé in this world of social media. In Seth Godin’s post, “Why bother having a résumé?”, he posits:
I think if you’re remarkable, amazing or just plain spectacular, you probably shouldn’t have a résumé at all.
The rationale? It’s an excuse to reject [...]

Small Business Trends published their 100 marketing tips project as a downloadable PDF file to keep, share, print and post. It contains 33 pages of tips on relationship marketing, strategy, communicating and messaging, selling, social media, and online marketing. I’m honored to have had my tip included in the document among numerous and more notable, [...]

Apologies to those of you who received the Masterful Marketing feed of quite a few posts yesterday. Here’s the scoop on what happened and my learning experience (which were many for the record).
I decided to take Chris Brogan’s advice (don’t remember where but possibly a Twitter post) about turning your web site around and have the blog [...]

Is it Worth It?

I have to say that using Twitter was not high on my list for a long while, but I finally dove in to see what this social media tool was all about. But since joining the service and selecting a few folks I wanted to follow (right now I’m following only about [...]

I recently had the pleasure of wrestling a new client’s domain name and web site from their current developer. It is not a pleasant experience but when you ask the developer to make changes and nine weeks later they haven’t even returned a phone call, something has to be done.
But even more disconcerting is when I find [...]

I’m scheduled to present a 2 hour workshop on Social Media Marketing on March 19th from 7 p.m. to 9 p.m. for the Holliston Adult Education. This presentation, entitled “Social Media: Marketing for a New Era” will cover what tools are available and how to use them to develop your personal brand.
I plan on talking [...]