Archive for January, 2008

Knowing What You Should and Should Not Do Yourself
Entrepreneurs and independent professionals love to do it themselves. I know, I’m one of them. But coming to grips with what you can do yourself, what you should do yourself and what you should stay completely away from is a great learning experience that will benefit your [...]

My business is in transition. And as I contemplate this transition, I realized that this evolution is the catalyst for growth.
The evolution will involve change. In a recent post, John Jantsch identifies change as the ultimate secret to business growth. And I couldn’t agree more. He provides five ways to intentionally get change into your business [...]

I read an article in Business Week called “Tech ‘Solutions’ Your Small Biz Can’t Use” written by Gene Marks, an author who writes about penny-pinching advice for small businesses. This column certainly caused quite a stir based on some of the comments posted.
Like the commenters, this article does give me angst as some of his [...]

Introducing your business to a prospect can make many small business owners break out in a cold sweat. When they ask the dreaded question, “So what makes you different from the others?”, you hesitate, stutter, or worse, look like the proverbial doe in the headlights. And on top of that, the totally sweaty, pasty look [...]

If you haven’t put together your 2008 marketing plan, it’s not too late. In a post from the Vista Viewpoint blog, Year End Marketing Planning, we talk about a few tips on how to use what happened this past year to help you plan for the next 12 month.
But if you haven’t done a lot [...]

Welcome to the Masterful Marketing Blog™. This blog will cover topics that relate to marketing your small business including tips and ideas for small business owners that will help them have a great year. Many of the posts will come from discussions that happen during the Masterful Marketing™ sessions that I feel will help others.
So [...]