20 Content Ideas to Help Build Your Email List
Does your website have a signup form that looks like the following?
Do you wonder why no one is signing up for your monthly eNewsletter that you work very hard to produce?
You are missing an opportunity to build your email list by attracting your ideal client with an offer they can’t refuse. Your eNewsletter alone, unless it is well known or covers a topic that is compelling, is not enough. To attract people to give you something valuable – their name and email address – you must offer them something of equal or greater value. Sharing your contact information with someone you don’t know requires:
- Trust that you will use their information appropriately, and
- A need or desire that is fulfilled by something you are offering
Most people who sign up for valuable content will remain on your email list unless you send too many emails or email that is not relevant to them. There are a few that grab free content and immediately put themselves on the “do not email” list, but those are the people you don’t really want to work with anyway!
What should you offer to your readers that will get them to sign up for your mailing list? Try one of the following ideas:
- An eBook compilation of a series of blog posts or articles updated to include more information
- A worksheet or template to help your audience solve a problem
- A podcast of your eBook or article only for eNewsletter subscribers
- A white paper containing original research
- An article that answers frequently asked questions about your niche
- A series of articles sent one per week for four weeks
- An audio recording of a free webcast
- A video of a presentation you’ve given
- A preview of an information product for free
- A case study of one of your clients and the results they achieved
- An exclusive review of a product
- A “How to” article on a topic your target audience will appreciate
- A “How not to” article on a topic that your readers will appreciate
- The transcript and slides from a presentation covering a hot topic in your niche
- The results of a survey relevant to your audience
- A “how to video” for something in your niche
- A tip sheet full of your best ideas
- A recorded interview with some dignitary within your niche
- A giveaway or contest for signing up
- A coupon for something valuable that you offer
Have I missed anything? What offer do you give to entice people to sign up for your mailing list? Let us know.
3 Responses to “20 Content Ideas to Help Build Your Email List”
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Well, it’s creative ideas to try, thank you for that, Debra.
I have a million valid email address but don’t know how to send eNewsletter, any best software?
Well Andrew, have these email addresses been obtained via an optin form? If not, there aren’t many email service providers that will allow you to upload your list unless it has been and you have proof.
I personally don’t know how you will be able to mail to a million email addresses in any fashion as your ISP will shut you down if you send from your own server and you most likely will pay a lot for an email service provider if you in fact, do have permission from all these addresses.