Small Business Marketing Blog

10 Ways to Drive Qualified Visitors to Your Website

Just Because You’ve Built It, Doesn’t Mean They Will Come

You finally have a powerful website and blog that you are proud to show off, with messages that clearly explain how you help your clients and the value you provide. Now, how do you drive your target audience to your site and generate qualified leads? The following 10 tips create an inbound marketing plan that will drive traffic to and turn your website into a powerful hub for your web presence.

1. Optimize your site around your top keywords

Drive Website Visitors
Understanding how people search for your products or services enables you to develop a keyword list that you use for all of your marketing activities. Then optimize each page of your website around one keyword phrase, making sure you use it in your web page title, the meta description tag and appropriately throughout your content.

2. Blog regularly

When you first start to blog, you feel as if you are talking to yourself. However, the search engines do hear you and in time, your content will make its way into the hands of those interested in what you have to say. Good content attracts the right audience and if you know what they care about, what pain they are in or what challenge they need help with, the combination of your content and the search engines will lead them to you.

3. Syndicate your content

Syndicate your blog content to your Facebook Business Page, LinkedIn profile and out through Twitter, making your content visible to your friends, connections and followers. Also use legitimate sites like the 8 communities created by Social Media Today such as Social Media Today and Sustainable Cities Collective (the list of the 8 communities is on each of these sites) to distribute your content to a much larger audience, making you visible to their readers and providing inbound links.

4. Build quality inbound links

This is not an easy task that can be done quickly. Don’t believe those who solicit your business by saying they can build thousands of inbound links in a couple of weeks. What they do is connect your website to link farms that hurt more than help. The best way for you to get inbound links is to connect with reputable websites through reciprocal efforts and to implement a blog comment and syndication strategy.

5. Develop a blog comment strategy

Adding to the conversation by commenting on blogs can help you develop your expertise, build natural inbound links, and help others find you. If someone reads your comment and likes what you have to say, they will click through your link to see other written, visual or audio works you may have done.

6. Create a powerful web presence

Your web presence does not end with your website. You need to take control of other online properties that list your business. Google Places, Yahoo Local and Bing Local are a good start, creating credible listings for your business and providing inbound links. Depending on your industry, InsiderPages, Merchant Circle and Yelp are others. Both directories and review sites are valuable properties in building a strong web presence because the number of citations are now taken into consideration for rankings.

7. Engage in social media

Actively participating in social media makes you visible and helps people find you. Your Facebook Business Page and LinkedIn profile include your website link, again helping those who find you via these networks make their way back to your hub. Even if your target market does not use Facebook, create a powerful personal presence to help people find you when they are searching. If your audience is on these networks, develop your business profile and attract your target market, giving them a reason to learn more about you.

8. Add article and email marketing to the mix

Distributing your content via article marketing or email marketing can also drive visitors to your website. Sites such as IdeaMarketers and eZineArticles create more visibility for you and direct traffic back to your website.  A quality eNewsletter can be easily forwarded to others, encouraging them to visit your website. Both build your expert reputation which naturally attracts people to your website.

9. Create compelling free offers

Create offers that are valuable to your ideal client to help them find you. Offer a useful white paper, ebook or template that will be found when someone is searching on that topic. If the offer is valuable to them, they will sign up for your mailing list to receive the offer. You not only attract more visitors but you are building your email list that will build a community around your products and services.

10. Take Advantage of your sales tools

Prominently display your website address on your business card and include a QR code with your website address in it so those with smart phones can easily scan your contact information. Include your website address in your email signature, along with your social media links, so people know where to find information on what you have to offer. All paths lead to your website and it doesn’t matter where they start, as long as they get to the proper destination.

What other cost-effective ideas do you have to drive people to your website?

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7 Responses to 10 Ways to Drive Qualified Visitors to Your Website

  1. johnmartin April 22, 2011 at 12:14 pm #

    social media is the proper solution for promoting our business or increase our website traffic, you must need some backlinks……

  2. Web Designer, London August 9, 2011 at 3:00 pm #

    The importance of quality content cannot be emphasised enough. I started blogging almost 4 years ago. It is only when I had written 100 posts on my blog did I start receiving sufficient traffic and regular customers. It requires effort but you can reap the rewards for many years to come if you become successful.

    • Debra August 10, 2011 at 6:15 pm #

      Quality content is what not only drives traffic, but also reinforces your expert reputation. It is not easy to crank out quality content on a regular basis, which is why I advise people to set guidelines (mine is try to do 3 quality posts a month – trying to get to 4).

      Thanks for contributing to the conversation!

  3. Dom August 11, 2011 at 6:09 pm #

    Youtube is a great way to drive people to your website. Even creating a simple video will help because it feels much more personal than some other mediums.

    • Debra August 11, 2011 at 7:20 pm #

      Hi Dom,

      Yes, video is a great medium to attract visitors. Some of us are shy about being on camera though :-) Something I know I need to work on, but if you have the skills and nerve, by all means, people would rather watch or listen than read.


  4. Don Rosenthal December 31, 2014 at 12:22 pm #

    Great article. Very specific program for driving traffic and creating buzz.


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